VP, Communications

Bentley SystemsUwchlan Township, PA
Remote

About The Position

This role can be remote, hybrid or office-based. US location - flexible. We are advancing infrastructure and innovation for engineers and creators worldwide. We are a team of ambitious, forward-thinking professionals dedicated to solving complex problems and shaping the future of technology. We are seeking a visionary and strategically sharp Vice President of Corporate Communications. The ideal candidate is a builder who brings creative ambition to everything they do and someone who thoughtfully challenges the status quo and is energized by what's possible. Reporting directly to the Chief Marketing Officer, you will have the mandate and runway to build a world-class communications function: defining our narrative, amplifying our public profile, and driving our share of voice across earned and organic channels.

Requirements

  • 20+ years of progressive experience in corporate communications, public relations, or public affairs, with a significant portion in the B2B technology/software sector.
  • Proven experience building and leading high-performing communications teams.
  • A track record of developing and executing successful, proactive media relations strategies that have measurably increased share of voice and secured top-tier media placements.
  • Deep experience in crafting compelling corporate narratives and developing brand voice for a technical audience.
  • Expertise in managing communications for complex corporate situations, including M&A.
  • Strong understanding of the AI landscape and the ability to translate complex technical concepts into compelling stories.
  • Exceptional written and verbal communication skills, and a demonstrated ability to work effectively with executive leadership.
  • A builder's mindset, with the ability to thrive in a fast-paced, dynamic environment and create structure where none exists.

Nice To Haves

  • Ambitious, forward-thinking professionals dedicated to solving complex problems and shaping the future of technology.
  • Visionary and strategically sharp.
  • Creative ambition to everything they do.
  • Thoughtfully challenges the status quo and is energized by what's possible.
  • Ability to build capability across storytelling & content strategy, media & analyst relations, influencer & creator strategy, organic social media, executive speakers bureau, awards & industry recognition, executive & corporate communications, and brand voice & messaging.
  • Ability to build a communications measurement framework tied to business outcomes, not outputs.
  • Priority metric for success will be an increase in organic brand search.
  • Supporting metrics include: Tier-1 and trade media placement rate and quality, Analyst perception scores and positioning movement, Message pull-through rate in earned coverage, Executive speaker placement volume and audience reach, Award win rate and resulting earned media lift, YII award program reach, media pickup, and submitted projects distribution, Organic social engagement rate, follower quality, and growth, Influencer program reach and engagement among target personas, Impact on GEO/SEO search, Share of voice vs. key competitors.

Responsibilities

  • Architect and lead a team built for today's communications landscape.
  • Grow our brand recognition through compelling stories about our impact, our vision for the future of AI in engineering, and the success of our users.
  • Ensure a systematic program to promote success stories across media, social, events, and owned channels, turning award winners into ambassadors and their projects into headlines.
  • Build a team of media and analyst professionals that develop strong relationships with top tier journalists, trade press, and industry analysts.
  • Secure consistent, high-quality coverage and position Bentley as the expert voice in civil infrastructure and engineering technology.
  • Develop a modern approach to influencer engagement, from academic researchers and industry pioneers to LinkedIn creators, technical YouTubers, and niche community builders who matter to our audience.
  • Build and execute an organic social strategy that expands connection and community, sparks conversation, and amplifies our narrative.
  • Create a formal, proactive speakers bureau that puts our executives, users and subject matter experts on influential stages: keynotes, podcasts, panels, and conferences.
  • Create and scale an awards strategy targeting the recognitions that matter.
  • Serve as a trusted strategic advisor to executive leadership.
  • Work across key teams including product, product marketing and investor relations to understand our corporate narrative and support executive communication development.
  • Ensure that leaders are trained and enabled with key talking points for media and speaking engagements, and own communications strategy for significant corporate moments including product launches, partnerships, and M&A activity.
  • Partner with the brand team to develop a consistent, distinctive voice that resonates with engineers, infrastructure professionals, and technical decision-makers.
  • Build a communications measurement framework tied to business outcomes, not outputs.
  • Report regularly to the CMO and executive team with insights, not just activity summaries.
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