VP, Client Architects

Horizon Media•New York, NY

6d•$195,000 - $250,000•Hybrid

About The Position

Horizon Next is a leading marketing organization focused on data-driven strategies across people, data, and media. We help clients grow through brand strategy, media planning, and advanced analytics. We are committed to innovation and continuous improvement, aiming for tomorrow to outperform today. Horizon Next fosters an inclusive environment where employees feel welcomed, safe, and empowered, valuing diverse perspectives. Our success is built on hiring talented individuals, challenging them, and providing opportunities for growth. Our blu. capabilities, developed over four years, are powered by our Connected Marketing Platform. This platform features an Identity Framework built on a relationship with TransUnion, utilizing their PII data as an identity spine. By integrating with data partners, we have attached over 14,000 attributes to bridge martech and adtech, enabling a 360-degree consumer view for engaging customers across all journeys. Our solutions complement existing client technology, with proprietary insights tools enhancing profiles and custom models identifying audiences based on KPIs. We offer a central, user-friendly platform for insight to audience development and activation.

Requirements

BA/BS from accredited school required
9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV
Understanding of programmatic
Proven experience in audience development
Hands-on experience using multiple data sources for activating including 1P data
Experience using AI and LLMs

Responsibilities

Comprehensive understanding of how the blu. platform works and can be used, including all blu. data sources, data dictionaries, taxonomy, refresh cadence, and access methods (UI, Snowflake, APIs).
Work with Media Technology and Data and Operations teams to oversee 1P data onboarding, pixel set-up, and log level data passback.
Produce net new use cases and custom analysis for existing clients and new business pitches.
Help integrate client’s martech stacks.
Explore and define seed audiences for audience strategy against business objectives and product using blu. and/or client 1P data.
Help outline overarching audience framework for each client and product.
Assist in the direction of Marketing Scientists on queries needed for insight development and/or custom audiences (with oversight from SVP).
Define correct model, dictate individual model inputs, and establish a framework of business rules for query.
Review similarities and differences of attributes against audiences to uncover insights that lead to high-value audiences.
Prioritize audiences against KPIs.
Aid in identifying use cases for usage of attitudinal data or custom survey work.
Partner with Business Solutions, Activation, and Analytics teams to align audience framework to measurement framework.
Consult on sizing seed audiences, look-alikes, and availability of audiences by partner in blu., to aid in budget planning.
Ensure screen & partner allocation align properly with audience framework based on comms goals.
Align with Business Solutions on how audience framework ties to messaging and landing page and owned experiences.
Work with platform activation teams to recommend 2nd party and platform data needed based on client objectives.
Consult on the final tactical media plan to ensure budgets, channels, partners, and tactics are aligned to the proper audience segments.
Using 1P and pixel data, help define suppression and retargeting strategies.
Serve as a point of escalation for issues relating to media partner distribution and platform matching.
Collaborate directly with traders and activation teams on campaign implementation and troubleshooting as related to audience targeting.
Aid in the development, set-up, and implementation of any custom in-platform algorithms.
Partner with Business Solutions, Activation, Marketing Science, and Analytics on reporting insights and custom analytics needed to answer business and media performance questions.