VP, Channel Sales

Cerio

3d•Hybrid

About The Position

Cerio is helping build the infrastructure foundation for the next generation of AI-driven computing. We are seeking a Vice President, Channel Sales to build and lead Cerio's ecosystem of channel partners across the AI infrastructure, data center, cloud, and digital infrastructure markets. You will develop and execute Cerio's ecosystem strategy, identify and recruit the right strategic channel partners, create compelling partner value propositions, establish scalable programs and enablement, and work closely with sales, technical, marketing, product, and executive teams to turn partnerships into measurable pipeline and revenue. You will have significant influence over how Cerio goes to market, develops strategic alliances, builds channel capacity, and establishes its position within the North American AI infrastructure ecosystem.

Requirements

15+ years of progressive experience in strategic partnerships, ecosystem development, business development, channel sales, partner development, alliance management, or related leadership roles.
Demonstrated success building and growing technology ecosystems, partner programs, or strategic alliance networks.
Strong understanding of the data center, cloud, AI infrastructure, networking, power, cooling, high-performance computing, or related technology markets.
Experience working within or alongside the AI infrastructure, digital infrastructure, cloud, data center, technology, energy, or infrastructure sectors.
An established network of relationships within the data center, AI infrastructure, cloud, technology, or digital infrastructure ecosystem.
Experience recruiting, onboarding, activating, and managing high-value channel and strategic partners.
A demonstrated track record of generating revenue through partners, alliances, or ecosystem relationships.
Strong understanding of distributors, VARs, systems integrators, OEMs, infrastructure providers, engineering partners, and other indirect or ecosystem-based routes to market.
Experience developing partner programs, incentives, enablement, certification, commercial frameworks, and joint go-to-market plans.
Strong business acumen and an understanding of channel economics, strategic partnership models, and ecosystem-driven growth.
Excellent communication, presentation, negotiation, and relationship-building skills.
The ability to operate strategically while being willing to execute directly.

Responsibilities

Build and lead Cerio’s ecosystem strategy by identifying the partners, channels, and market relationships that can accelerate our growth across the AI infrastructure and data center landscape
Develop partnerships with infrastructure providers, data centers, engineering firms, technology companies, cloud providers, OEMs, distributors, resellers, systems integrators, and other key ecosystem players
Build relationships with channel partners, creating trusted connections and joint business plans that drive long-term, mutual value
Create new routes to market by identifying emerging opportunities, partnership models, and ecosystem relationships that expand Cerio’s reach and competitive position
Transform partnerships into pipeline and revenue by creating partner-sourced, partner-led, and partner-influenced opportunities in collaboration with Sales and developing joint account and go-to-market strategies
Enable partners to succeed by developing the programs, resources, training, and engagement models they need to effectively position, sell, specify, integrate, and support Cerio’s solutions
Shape Cerio’s market position by staying ahead of trends across AI infrastructure, data centers, compute, networking, power, cooling, and emerging technologies, and translating market intelligence into actionable growth opportunities
Accelerate go-to-market initiatives by partnering with Marketing, Sales and Product teams on campaigns, events, thought leadership, account-based initiatives, and partner-specific programs
Drive measurable ecosystem performance through clear partner priorities, operating rhythms, and KPIs across recruitment, activation, pipeline, revenue, market reach, and strategic relationship development