VP, Catering

GoTo Foods•Sandy Springs, GA

About The Position

The Vice President of Catering is the general manager of GoTo Foods' catering business across all seven brands. This role owns the full catering P&L and is accountable for growing catering into a meaningful revenue driver for the portfolio, with a particular focus on first-party digital catering as the long-term growth channel. The VP, Catering sets the strategic direction for the business, leads enterprise B2B sales centrally, enables franchisees to win local catering deals, and manages key platform partnerships including ezCater. The external scope is as important as the internal one. This leader owns relationships with enterprise customers, negotiates platform partner agreements, engages directly with franchisees on catering unit-level economics, and serves as the primary catering counterpart to brand Chief Business Officers across the portfolio. The central team is small and focused on national and regional enterprise accounts. Local catering growth runs through franchisees, and a core responsibility of this leader is to give franchisees the tools, playbooks, and conviction to invest in dedicated catering customer success managers and win local business. Some enterprise accounts span both central and local teams and the VP owns the coordination model for those accounts. This role sits within the Digital organization and reports to the Chief Digital Officer. Driving results here requires influence and collaboration across brand, operations, product, growth, and franchise teams. The VP, Catering is the connective tissue between the catering growth agenda and the stakeholders who can make it a reality.

Requirements

General manager of catering business across multiple brands.
Owns full catering P&L.
Accountable for growing catering revenue.
Focus on first-party digital catering.
Sets strategic direction.
Leads enterprise B2B sales.
Enables franchisees.
Manages platform partnerships (e.g., ezCater).
Owns enterprise customer relationships.
Negotiates platform agreements.
Engages with franchisees on unit-level economics.
Counterpart to brand Chief Business Officers.
Provides tools, playbooks, and conviction to franchisees.
Manages coordination models for shared accounts.
Sits within the Digital organization.
Reports to the Chief Digital Officer.
Requires influence and collaboration across brand, operations, product, growth, and franchise teams.

Responsibilities

Owns the full catering P&L.
Accountable for growing catering into a meaningful revenue driver for the portfolio.
Focus on first-party digital catering as the long-term growth channel.
Sets the strategic direction for the business.
Leads enterprise B2B sales centrally.
Enables franchisees to win local catering deals.
Manages key platform partnerships including ezCater.
Owns relationships with enterprise customers.
Negotiates platform partner agreements.
Engages directly with franchisees on catering unit-level economics.
Serves as the primary catering counterpart to brand Chief Business Officers across the portfolio.
Gives franchisees the tools, playbooks, and conviction to invest in dedicated catering customer success managers and win local business.
Owns the coordination model for enterprise accounts that span both central and local teams.