VP, Campaign Planning & Operations, CNN Marketing

Warner Bros. Discovery•Washington, DC

3d•$161,070 - $299,130

About The Position

CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing, this executive will serve as the critical cross-functional bridge and own the end-to-end marketing campaign operating model that connects all marketing verticals. Crucially, this role will serve as the central point for cross-functional planning and execution for complex marketing campaigns and operational modernization, driving internal efficiency and alignment. This includes standardizing workflows, upgrading campaign documentation and knowledge sharing, and actively championing the integration of cutting-edge automation and AI efficiency tools across the marketing organization. As a member of the marketing leadership team, this role is accountable for driving marketing effectiveness in partnership with brand and growth team leads, ensuring campaigns deliver measurable business outcomes with executional excellence and rigor.

Requirements

12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.
Ability to prioritize team workload based on known or potential contribution to business objectives.
Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools.
Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.

Nice To Haves

Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.
Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.
High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling strategic and creative output.
Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.
Strong understanding of marketing investment, budget management, and ROI measurement to inform prioritization and decision-making.

Responsibilities

Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization and manage and communicate rolling updates.
Act as the primary touchpoint to unify marketing verticals to ensure on-strategy and on-time campaign execution. Ensure full coordination across teams, maintaining alignment from planning through optimization.
Oversee campaign planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem. Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinated, on-time execution.
Establish and lead structured governance forums (e.g. campaign readiness reviews, weekly orchestration meetings, etc.) to drive alignment and mitigate risk.
Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.
Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.
Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
Build and scale the Campaign Planning and Operations function over time, including clearly defining existing and new functions, day-to-day team management, active mentoring, and career growth opportunities.
Continually assess team bandwidth and capacity with respect to integrated campaign planning and execution, working with Head of Marketing and Marketing Leads to assess known gaps and support shifting business priorities.
Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensure teams move in lockstep to accomplish shared goals and exceed business KPIs.
Define and enforce operational KPIs and performance benchmarks to ensure consistency and accountability.
Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems to ensure consistency, clarity, and executive-ready quality across all team outputs.
Lead the exploration, onboarding, and adoption of modern AI-driven operational tools for marketing team productivity. Empower the team to automate repetitive workflows, optimize resource management, and scale campaign execution through emerging technology.
Establish a centralized campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth. Set up unified marketing repository and optimize creative and media workflows to enable consistent planning, execution, and reporting.