VP. Business Development

RWE•Boston, MA

1d•Onsite

About The Position

The Vice President, Business Development & Product Strategy – Flexible Generation is responsible for the product lifecycle for RWE’s flexible generation and Energy Campus offerings. This role defines what is marketed and sold to customers, translating market insight, customer demand, and competitive intelligence into clear, differentiated, and market validated energy products providing solutions to customer needs. The VP works in close collaboration with Structured Origination supporting them in the design of marketing strategies, in the identification of priority customer segments, and in the enablement of effective market engagement, while maintaining clear functional boundaries. This position does not execute transactions, develop projects to FID, construct assets, or operate facilities. Instead, it provides the product definition and positioning, strategy, and support that enable Structured Origination, Project Development, Project Execution, and Asset Management to perform their respective roles effectively. In addition, this role supports M&A and asset acquisition efforts by identifying opportunities to create incremental value from acquired assets. This includes evaluating how assets could support new or enhanced product offerings. The role partners with M&A, Structured Origination, Commercial Optimization, and Project Development to inform value creation strategies associated with potential and acquired assets. This role is central to delivering RWE’s commitment to Generating Impact through Electrifying Ingenuity, ensuring that the assets and product offerings RWE develops, builds, and operates are aligned with customer demand.

Requirements

Bachelor’s degree in business, Engineering, Economics, or related field; MBA or advanced technical degree preferred
Minimum 15 years of experience in product strategy, marketing strategy, or business development support within power generation, energy infrastructure, or adjacent capital‑intensive industries
Deep understanding of U.S. power markets and large‑load customer procurement dynamics
Demonstrated experience designing marketing strategies and translating market insight into scalable products
Strong cross‑functional leadership skills across development, engineering, finance, and commercial organizations
Executive‑level communication, storytelling, and stakeholder management capability
Applicants must be legally authorized to work in the United States. RWE Americas is unable to sponsor or take over sponsorship of employment visas at this time.

Nice To Haves

Experience with flexible generation, integrated energy campuses, or complex infrastructure solutions strongly preferred

Responsibilities

Define product attributes including: Performance characteristics, Product structures, Optionality and flexibility features, Customer use cases and procurement alignment
Maintain clear, documented product definitions and product roadmaps as market requirements evolve.
Establish and operate a formal feedback loop with Structured Origination to capture: Customer requirements and buying criteria, Win/loss insights, Objections, risks, and evolving needs
Incorporate post‑COD performance insights from Asset Management to inform future product evolution.
Govern how feedback is evaluated, prioritized, and converted into product updates and new offerings.
Design and oversee structured market tests, pilot offerings, and limited product launches.
Define learning objectives and success metrics for each test.
Use validated results to refine product definitions and marketing approaches before large‑scale development commitment.
Design market tests and product pilots that include acquired or legacy assets, where appropriate, to validate new value creation strategies post‑acquisition.
Support Structured Origination in developing marketing strategies for flexible generation and Energy Campus products in collaboration.
Support Structured Origination in identifying and prioritizing target customer segments, including hyperscalers, data center developers, industrial customers, utilities, and other large‑load users, including: Market segmentation frameworks, Product positioning and messaging, Value propositions aligned with customer procurement drivers
Support Structured Origination in the implementation of marketing strategies by providing: Customer‑ready product narratives, Marketing materials and solution frameworks, Guidance on positioning products to support successful contracting outcomes
Translate product definitions and market strategies into development‑ready specifications.
Partner with Project Development to: Inform site selection and plant configuration, Reduce late‑stage scope changes, Improve capital efficiency
Support Project Execution by ensuring clarity on product definitions and market commitments at FID, without influencing construction execution
Collaborate with Asset Management to capture operating and performance insights that inform future product positioning and marketing strategies
Promote disciplined collaboration across functions while respecting clear ownership boundaries
Coordinate with Commercial Optimization to ensure insights from asset performance, trading outcomes, and market participation inform future product design and acquisition‑related strategies
Support M&A and asset acquisition activities by evaluating incremental value creation opportunities associated with potential and acquired assets.
Identify product offerings that could be enabled or enhanced through acquisition, including: New commercial structures for Structured Origination, Enhanced flexibility, optionality, or dispatch value for Commercial Optimization, Portfolio‑level solutions that combine acquired assets with existing platforms for Commercial Optimization
Collaborate with Commercial Optimization (power trading) to assess how acquired assets could be positioned to improve: Market participation strategies, Dispatch economics and optionality, Portfolio optimization value
Partner with Project Development to identify opportunities for: Asset expansion, Repowering or technology upgrades, Repurposing assets to support new products or customer types
Provide product‑ and strategy‑focused input to Corporate Development during acquisition evaluation, without ownership of transaction execution or financial underwriting

Benefits

Medical
Dental
Vision
Life Insurance
Short-Term Disability
Long-Term Disability
401(k) match
Flexible Spending Accounts
EAP
Education Assistance
Parental Leave
Paid time off
Holidays
Eligible employees also participate in short-term incentives, in addition to salary.