VP, Brand

Prose•Brooklyn, NY

7d•Hybrid

About The Position

Prose is seeking a VP, Brand to lead brand strategy, voice, and awareness, with a strong customer focus. This role reports to the Chief Brand Innovation Officer and will be responsible for executing the brand vision across earned media, community, creator advocacy, campaigns, and social impact. The ideal candidate is a strategic leader who can build and manage a team, set brand positioning and narrative, manage a budget, and measure brand health. At Prose, brand is an integral part of the product, reflecting a commitment to personalization and sustainable business practices as a certified B Corporation, Public Benefit Corporation, and Climate Neutral company. The role also involves shaping how the brand appears in AI-driven discovery.

Requirements

10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand.
Proven track record building holistic brand awareness across earned, social, community, and partnerships — with measurable results.
Experience leading integrated 360° campaigns, creative, and content development across channels.
Customer-obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions.
Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM).
Experience leading PR, communications, corporate/internal communications, and crisis through in-house teams and external agencies.
Experience leading influencer/creator advocacy and community/social programs.
Familiarity with brand, creator, and measurement tools — e.g., CreatorIQ, Nectar Social, Dash Hudson, ShopMy, and brand-health trackers like Qualtrics.
Proven people leadership — you’ve built, managed, and developed multidisciplinary teams.
Strong executive presence and stakeholder management; a clear, calm communicator who earns trust internally and externally.
Active, daily use of AI tools in your current workflow — for analysis, reporting, research, or creative thinking. We’re looking for someone who already treats AI as a work tool, not someone willing to learn it someday.

Nice To Haves

Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO) is a strong plus.
Experience with social impact, purpose, or sustainability communications is a strong plus (B Corp or mission-driven brand experience especially welcome).
Beauty, wellness, or premium DTC experience is a plus
Knowledge and passion for prestige skincare and haircare categories.

Responsibilities

Partner with the Chief Brand Innovation Officer on Prose’s overall brand strategy, and own the strategy across earned media, community, advocacy, campaigns, and social impact — turning positioning into a clear, consistent narrative at every touchpoint, with the customer at the center.
Build full-funnel brand awareness across earned, owned, social, partnerships, and community — increasing how many of the right people know, understand, and choose Prose.
Use voice-of-customer insight, emerging customer trends, and data to shape messaging and brand decisions, partnering closely with Growth and Product so the brand connects to the end-to-end customer journey.
Partner with NPD + Creative to concept and execute 360° campaigns, brand moments, cultural partnerships, and experiential activations; own marketing briefs and cross-functional kickoffs with Creative, Growth, and Product; and guide asset development across platforms and formats.
Lead marketing and campaign activation and always-on content development, sustaining and evolving product storytelling through seasonal repositioning as the market shifts.
Build brand advocacy and the influencer/creator program with both an organic and performance lens, building authentic relationships that expand Prose’s reach with new audiences and driving EMV.
Lead proactive PR to build industry and consumer visibility and credibility, overseeing the PR and SEO/blog agency to grow quality coverage, share of voice, and LLM-optimized earned presence that reinforces Prose’s positioning.
Own communications, corporate/internal comms and crisis readiness, protecting brand reputation with fast, clear, well-judged response when issues arise.
Lead and expand community, blog, and social management, ensuring Prose shows up consistently across owned social channels (Meta, TikTok, YouTube, etc.).
Own Prose’s social impact agenda, advancing the company’s commitments as a certified B Corporation and connecting purpose to brand storytelling.
Ensure Prose is accurately and favorably represented where customers increasingly discover beauty — AI assistants and answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). Partner with Growth, SEO, and content on generative engine optimization (GEO/AEO) and LLM optimization, and treat AI surfaces as a brand channel to monitor and shape.
Own the brand budget across team, agency, and programs, and measure brand health and ROI (awareness, consideration, share of voice, sentiment, marketing mix modeling/MMM) to show impact and reallocate toward what works.
Manage, mentor, and develop a multidisciplinary team across comms, brand advocacy, social, and social impact — including hiring the open Sr. Manager, Brand Advocacy.