VP, Brand Strategy

Avalere Health • New York, NY

2d • Hybrid

About The Position

We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their sharpest point of differentiation, connect more meaningfully with audiences, and create a clear path for long-term growth. This individual will serve as the day-to-day strategic lead for clients and internal teams, ensuring brand strategy drives sharper positioning, stronger audience connection, more effective creative work, and measurable business impact. They will bring clarity to complexity, align teams around a shared strategic vision, and help turn insight into work that moves the brand forward.

Requirements

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
• Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.
• Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
• Comfortable operating with autonomy, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.

Responsibilities

• Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact.
• Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations.
• Lead client workshops, strategic discussions, presentations, and day-to-day engagement.
• Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations.
• Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed.
• Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life.
• Manage, mentor, and develop junior strategists, providing clear direction and feedback.

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested)
• Life insurance
• Disability coverage
• Medical, dental, and vision plans
• Flexible working arrangements, including hybrid and remote work
• Option to work from anywhere across the globe two weeks each year
• 20 vacation days plus one personal well-being day
• Recognition of 9 public holidays
• Gifted end-of-year holidays
• Early Summer Friday finish in June, July, and August
• Free counselling through our employee assistance program
• Personalized health support
• Enhanced maternity, paternity, family leave
• Fertility policies
• Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed