VP Brand Marketing

Plexus Worldwide•Scottsdale, AZ

About The Position

Plexus is seeking a Vice President, Brand Marketing to lead the transformation and evolution of its brand. This executive role will define and elevate the global brand identity, narrative, and consumer experience, ensuring consistent execution across all touchpoints. The position requires a leader who combines creative judgment with commercial discipline to drive customer acquisition, loyalty, retention, engagement, and long-term growth. A key aspect of this role is understanding how to build a consumer-relevant brand that empowers the independent sales force with a credible and compelling story. Plexus is investing in innovation and science, particularly in the gut health and wellness category, and this role offers a unique opportunity to shape a global brand. The ambition is for substantially more consumers to know, understand, and recognize Plexus for its distinct point of view, products, science, community, and impact. The VP, Brand Marketing will have executive sponsorship and organizational reach to achieve these goals.

Requirements

15+ years of progressive brand marketing experience with a track record of repositioning, modernizing, or scaling consumer brands, ideally within health, wellness, and gut health space.
5+ years in senior leadership (VP) with demonstrated success setting strategy, influencing executives, and translating business priorities into measurable marketing outcomes.
Proven ability to elevate brand positioning, visual identity, voice, storytelling, and creative execution across multiple channels and customer touchpoints.
Demonstrated success connecting brand and marketing strategies to outcomes such as awareness, acquisition, engagement, loyalty, repeat purchase, and retention.
Proven experience leading and developing multidisciplinary brand and creative teams across design, content, copy, video, social, and integrated campaigns.
Demonstrated ability to partner across Product, Digital, Sales, and international markets while balancing global brand consistency with local market needs.
Exceptional taste and storytelling instincts paired with strong analytical skills, business acumen, urgency, and accountability for results.
Bachelor's degree required.

Nice To Haves

MBA, master's degree, or equivalent advanced education preferred.

Responsibilities

Define and elevate the Plexus brand by establishing a differentiated global brand strategy, including positioning, ideal customer, visual identity, voice, and story.
Transform how Plexus shows up by elevating the brand's look, feel, voice, and creative execution across digital, social, product, field, and experiential touchpoints.
Build a modern social and campaign engine by developing an integrated marketing and social strategy that creates culturally relevant storytelling and drives engagement.
Drive brand-led business growth by connecting brand strategy and marketing investments to customer acquisition, loyalty, repeat purchase, retention, and Ambassador engagement.
Build and lead a high-performing brand organization, including team, capabilities, agency partnerships, and operating model.
Own the Global Brand by establishing and maintaining clear standards for positioning, visual identity, voice, and storytelling, ensuring consistent execution across markets and channels.
Turn Strategy into Results by translating CMO and business priorities into focused brand strategies, campaigns, and initiatives with clear objectives, timelines, and measures of success.
Raise the Creative Bar by setting a high standard for creative excellence and ensuring work is distinctive, emotionally compelling, consumer-relevant, and aligned with the Plexus brand.
Drive Cross-Functional Execution by building strong partnerships across Product, Digital, Sales, Communications, and international markets to deliver integrated initiatives.
Champion the Customer and Ambassador by using customer insights, field feedback, and performance data to improve brand experiences, storytelling, and engagement.
Balance Global Consistency and Local Relevance by establishing clear brand guardrails while partnering with international leaders to determine where localization will improve market effectiveness.
Build and Lead a High-Performing Team by establishing clear expectations and accountability, developing talent, addressing performance gaps, and creating a culture of speed, ownership, collaboration, and continuous improvement.
Measure and Optimize Performance by establishing meaningful brand and marketing KPIs, regularly evaluating results, and adjusting strategies and investments based on performance and business impact.