VP, Brand and Integrated Marketing

Aspen Dental Management•Chicago, IL

About The Position

The Aspen Group (TAG) is a leading retail healthcare business support organization in the U.S., supporting numerous healthcare professionals and offices across various categories like Dental care, urgent care, medical aesthetic, and animal health. TAG partners with independent practice owners and clinicians, aiming to improve healthcare through innovation. They provide centralized business support services for six consumer-facing brands, including Aspen Dental. This role is for a VP, Brand & Integrated Marketing for Aspen Dental, responsible for developing and executing a comprehensive brand and marketing strategy. The position involves leading integrated marketing campaigns across all channels, collaborating with field marketing and media teams, and communicating the value of Aspen's approach to care. The VP will also manage brand reputation and ensure consistent messaging.

Requirements

Bachelor's degree in marketing, business, or a related field
15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role
Experience in the healthcare industry, DTC brand or B2B brands is a plus
Proven track record of developing and executing successful marketing campaigns
Excellent leadership, communication, and interpersonal skills

Responsibilities

Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition and brand equity.
Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey.
Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem.
Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels.
Hone in our brand voice and develop content that communicates to our patients clearly, directly and with a preference for action.
Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge.
Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.