Visual Merchandising & Product Coordinator

Coca-Cola•Atlanta, GA

About The Position

The Visual Merchandising & Product Coordinator supports visual merchandising execution, product development coordination, and retail brand presentation across Coca-Cola Retail Stores, eCommerce, new store concepts, and International Stores. Reporting to the Director of Retail Merchandising, this role partners with Buying, Product Development, Marketing, and Retail Operations to help ensure products launch successfully, are presented effectively, and align with brand standards across physical and digital channels. The role calls for a collaborative, detail-oriented, creatively driven, and highly organized professional with a passion for retail storytelling, product presentation, and creating strong brand experiences in-store and online. The position also supports product development from concept through launch, coordinating timelines, approvals, samples, meetings, and deliverables. For eCommerce, it supports photo shoots and product preparation, contributes to styling and presentation, and identifies opportunities to improve the digital product experience. The role is based in Atlanta, United States, with travel to Coca-Cola retail locations as needed; the listed travel requirement is 00%–25%.

Requirements

Bachelor's degree in Merchandising, Marketing, Retail Management, Design, Business, or a related field, or equivalent experience.
At least 5 years of experience in visual merchandising, retail merchandising, or product development.
Strong organizational, communication, and project management skills.
Demonstrated ability to influence, guide, and develop others.
Experience with Adobe Illustrator, Photoshop, and planogram software.
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Outlook, and Teams.
Comfort using digital tools and emerging AI technologies to drive efficiency, support collaboration, and enhance visual merchandising and project execution.
Ability to manage multiple priorities in a fast-paced retail environment.
Must be currently authorized to work full-time in the United States and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Responsibilities

Conceptualize product presentations and visual displays to drive conversion and maximize sales.
Communicate, collaborate, and coach in-store visual teams to support execution of merchandising direction and product displays.
Develop and maintain visual communication and training materials for store teams.
Create planograms, adjacency plans, floor sets, and visual merchandising playbooks.
Coordinate seasonal sets, product launches, promotional displays, and store visual updates.
Conduct store walkthroughs to assess consistent execution of brand standards.
Travel as needed to Coca-Cola retail locations to support store teams, execute visual merchandising initiatives, and maintain consistent brand presentation.
Partner with Planning and Operations on SKU-to-fixture planning, product transitions, and merchandising strategies.
Coordinate and source visual merchandising fixtures, signage, and display elements with vendors and internal partners.
Manage supplier quotes, purchase orders, installations, visual merchandising expenditures, project timelines, and budgets; ensure deadlines are met.
Support product development projects from concept through launch by tracking timelines and approvals, managing samples, and following up on deliverables.
Maintain product development trackers and seasonal assortment decks.
Coordinate cross-functional meetings, document action items, and follow up to support timely project completion.
Assist with assortment reviews, launch readiness, and seasonal product introductions.
Support eCommerce photo shoots through sample management and product preparation.
Provide input on product styling and presentation for a consistent brand experience across retail and digital channels.
Identify opportunities to improve eCommerce product presentation and customer experience.