Visual Merchandising & Product Coordinator

The Coca-Cola Company•Atlanta, GA
•$77,600 - $90,500

About The Position

The Visual Merchandising & Product Coordinator supports visual merchandising execution, product development coordination, and retail brand presentation across Coca-Cola Retail Stores, eCommerce, new store concepts, and International Stores. Reporting to the Director of Retail Merchandising, this role partners with Buying, Product Development, Marketing, and Retail Operations to help ensure products launch successfully, are presented effectively, and align with brand standards across physical and digital channels. The position calls for a collaborative, detail-oriented, creative, and highly organized professional with an interest in retail storytelling, product presentation, and creating brand experiences in stores and online. The role develops visual presentations and display plans, coordinates store merchandising updates and product launches, and helps maintain consistent brand standards. It also supports product development projects from concept through launch by tracking schedules, approvals, samples, and deliverables. For eCommerce, the coordinator supports photo shoots and contributes to product styling and digital presentation. Travel to Coca-Cola retail locations may be required; the stated travel range is 0%–25%.

Requirements

  • Bachelor's degree in Merchandising, Marketing, Retail Management, Design, Business, or a related field, or equivalent experience.
  • At least 5 years of experience in visual merchandising, retail merchandising, or product development.
  • Strong organizational, communication, and project management skills.
  • Demonstrated ability to influence, guide, and develop others.
  • Experience with Adobe Illustrator, Photoshop, and planogram software.
  • Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Outlook, and Teams.
  • Comfort using digital tools and emerging AI technologies to improve efficiency, support collaboration, and enhance visual merchandising and project execution.
  • Ability to manage multiple priorities in a fast-paced retail environment.
  • Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Responsibilities

  • Conceptualize product presentations and visual displays intended to drive conversion and maximize sales.
  • Communicate, collaborate, and coach in-store visual teams to support execution of merchandising direction and product displays.
  • Develop and maintain visual communications and training materials for store teams, including planograms, adjacency plans, floor sets, and visual merchandising playbooks.
  • Coordinate seasonal sets, product launches, promotional displays, and store visual updates.
  • Conduct store walkthroughs to check consistent execution of brand standards.
  • Travel as needed to Coca-Cola retail locations to support store teams, execute visual merchandising initiatives, and ensure consistent brand presentation.
  • Partner with Planning and Operations on SKU-to-fixture planning, product transitions, and merchandising strategies.
  • Coordinate and source visual merchandising fixtures, signage, and display elements with vendors and internal partners.
  • Manage supplier quotes, purchase orders, installations, visual merchandising expenditures, project timelines, budgets, and deadlines.
  • Support product development projects from concept through launch by tracking timelines, approvals, sample management, and key deliverables.
  • Maintain product development trackers and seasonal assortment decks.
  • Coordinate cross-functional meetings, document action items, and follow up to support timely project completion.
  • Assist with assortment reviews, launch readiness, and seasonal product introductions.
  • Support eCommerce photo shoots through sample management and product preparation.
  • Provide input on product styling and presentation to support a consistent brand experience across retail and digital channels.
  • Identify opportunities to enhance eCommerce product presentation and customer experience.

Benefits

  • A full range of medical, financial, and/or other benefits is offered, depending on the position.
  • Annual incentive reference value of 7.5%.
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