Visual Communications & Change Adoption Strategist

NetImpact Strategies•Herndon, VA

14h•$100,000 - $145,000•Onsite

About The Position

NetImpact Strategies is seeking a Visual Communications & Change Adoption Strategist with master‑level expertise in translating complex discussions, change objectives, and communication strategy into clear, actionable, multi‑channel outputs. The ideal candidate is a seasoned strategist who understands the purpose behind each communication touchpoint - what it must achieve, who it needs to influence, and how narrative structure, messaging clarity, and visual framing shape stakeholder understanding, readiness, and adoption. This person operates effectively in real time: attending working sessions, rapidly synthesizing what they hear, and converting it into communication concepts, stakeholder engagement needs, training implications, and structured narratives that support adoption across diverse audiences. Their background reflects years of judgment‑building in high‑change environments, with the ability to translate messy, technical, or fast‑moving information into communication pathways that move people toward clarity, trust, and buy‑in.

Requirements

8–11 years of demonstrated strategic communications and multimedia design experience translating complex ideas into clear, executive-ready print, digital, training, and video products in fast-paced environments
Master’s degree in Strategic Communications, Communications, Public Relations, Marketing, Journalism, Digital Media, Graphic Design, or similar degree; Bachelor’s degree with 10–13 years may be substituted in lieu of Master’s degree
Ability to obtain a Public Trust and pass FAA suitability, which includes a rigorous financial background check. (US Citizen)
Strong understanding of visual hierarchy, messaging clarity, and how design decisions affect audience comprehension and behavior
Demonstrated ability to translate a complex strategic or communication idea across multiple formats (verbal summary, visual narrative, written messaging, training guidance, PowerPoint, short‑form video) while maintaining consistency of intent
Experience working in accelerated environments with shifting priorities; able to independently anticipate next steps and adjust quickly without losing strategic intent
Ability to attend working sessions and immediately translate discussion points into communication concepts, stakeholder engagement needs, training requirements, and visual approaches
Excellent collaboration and presentation skills, including the ability to explain design rationale to technical and non-technical stakeholders alike
Executive‑ready communication presence, including ability to navigate questions, negotiate creative direction, and clearly articulate rationale to senior leadership

Nice To Haves

Demonstrated proficiency in industry-standard design and video tools (Adobe Creative Suite: InDesign, Illustrator, Photoshop, PowerPoint; Premiere Pro, After Effects, or equivalent)
Strong portfolio showing range across print, digital/social, PowerPoint, and video work, with evidence of strategic thinking behind the design choices, not just technical execution
Prior experience supporting a federal program, ideally within FAA, DoT, or another large federal modernization effort
Familiarity with organizational change management principles (Prosci/Kotter or similar) and how design supports adoption curves
Experience developing training materials or e-learning content
Experience working within a prime/sub-contractor structure
Experience developing content for external coalitions, industry partnerships, or public-facing communication campaigns
Experience managing brand consistency across internal and external channels simultaneously

Responsibilities

Translate OCM strategy, messaging frameworks, and communication plans into finished creative products across print, digital, social, and video formats
Design and produce training materials (job aids, slide decks, quick reference guides, e-learning visual assets, video walkthroughs) that support adoption across the NAS
Develop internal social media content (Teams, SharePoint, internal newsletters) and external social media content (public-facing platforms, coalition channels) with messaging and tone calibrated to each audience
Partner with OCM leads and communication strategists to understand the intent behind each deliverable before producing it, and raise design or messaging concerns when something risks undermining that intent
Partner with external organizations (e.g., Modern Skies Coalition) to develop shared or co-branded creative assets that maintain alignment with FAA/BNATCS standards and external objectives
Develop and maintain visual standards and templates that keep BNATCS materials consistent and recognizable across the program, for both internal and external use
Edit and produce short-form video content (leadership messages, training walkthroughs, town hall recaps, coalition or public-facing features) from raw footage or scripted concepts
Adapt content for different audiences and channels, external coalition and industry audiences, and public-facing formats
Bring creative, out-of-the-box concepts to communication and training challenges, pushing beyond standard federal templates when a fresher approach will drive better adoption or engagement
Maintain a working knowledge of accessibility and Section 508 compliance standards for federal materials
Manage multiple concurrent design requests against program deadlines, often with quick turnaround windows tied to workshop cycles or leadership communications
Present design concepts and rationale to program stakeholders, including non-design audiences, in a way that connects creative choices back to adoption goals