Virtual Events Lead

WithCoverage • New York City, NY

6d • Onsite

About The Position

WithCoverage is seeking a Virtual Events Lead to build their virtual events program from the ground up. This role will be responsible for the strategy, creative execution, and audience engagement for webinars, summits, and roundtables. The goal is to generate leads, strengthen client relationships, and establish WithCoverage as a thought leader in modern risk management. The Virtual Events Lead will collaborate with Marketing, Sales, and Revenue Operations teams, as well as interact directly with executives both within and outside the client base. This position offers full ownership of the program and its resulting pipeline, making it ideal for a builder.

WithCoverage is a rapidly growing company that uses AI-supercharged risk management for modern businesses. They partner with high-growth companies across various sectors and have developed proprietary technology and an in-house Agency Management System to enhance risk management services. Founded by JD Ross and Max Brenner, the company has secured significant funding and aims to redefine how risk is managed.

Requirements

• 4+ years in B2B events, integrated marketing, demand generation, or field marketing, with full ownership of a program.
• Fluent in the B2B funnel, with a focus on optimizing for pipeline rather than just registrations.
• Strong writing skills with creative instincts for event formats and audience acquisition.
• Hands-on experience with event platforms and CRM/marketing automation (HubSpot experience is a plus).
• Excellent written and verbal communication skills, with a customer-first mindset for working with vendors and internal teams.
• Comfortable working directly with C-suite executives.
• Comfortable with design tools like Canva or Figma for creating virtual event promotional collateral.
• Ability to ship fast and utilize AI tools daily.

Responsibilities

• Build the virtual events program from scratch, owning strategy, calendar, production, promotion, and reporting.
• Launch flagship virtual event franchises, such as recurring AI-in-Industry webinars.
• Generate pipeline by meeting registration, attendance, and qualified lead targets, and be measured on sourced and influenced revenue.
• Develop and execute a promotion strategy across email, LinkedIn, partner co-marketing, and sales outreach to convert registrants into attendees.
• Source and prepare executives from client bases, their networks, and the broader market as speakers.
• Partner with Sales and Revenue Ops on targeting, lead handoff, follow-up, and ensuring clean attribution in HubSpot.
• Monitor event performance metrics to inform future programming.
• Support post-event initiatives including content repurposing, lead follow-up, reporting, and sales enablement.

Benefits

• Competitive compensation that includes equity
• Comprehensive benefit plans for medical, dental, vision, life, and disability
• Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
• 401(k) provider
• Flexible time off, sick leave, family and medical leave, and major national holidays
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Collaborative, transparent, and fun culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed