Virtual Events Lead
About The Position
WithCoverage is seeking a Virtual Events Lead to build their virtual events program from the ground up. This role will be responsible for developing and executing webinars, summits, and roundtables to generate leads, strengthen client relationships, and position WithCoverage as a leader in modern risk management. The Virtual Events Lead will own the strategy, creative, and audience engagement for all virtual events, working closely with Marketing, Sales, and Revenue Operations teams, as well as internal and external executives. This is an opportunity for a builder who desires full ownership of a program and its resulting pipeline.
Requirements
- 4+ years in B2B events, integrated marketing, demand generation, or field marketing, with full ownership of a program.
- Fluent in the B2B funnel and optimizing for pipeline generation.
- Strong writing skills with creative instincts for formats and audience acquisition.
- Hands-on experience with event platforms and CRM/marketing automation (HubSpot is a plus).
- Excellent written and verbal communication skills with a customer-first mindset.
- Comfortable working directly with C-suite executives.
- Comfortable using design tools like Canva or Figma for creating promotional collateral.
- Proficiency in shipping fast and utilizing AI tools daily.
Responsibilities
- Build the virtual events program from scratch, owning strategy, calendar, production, promotion, and reporting.
- Launch flagship virtual event franchises, such as recurring AI-in-Industry webinars.
- Generate pipeline by meeting registration, attendance, and qualified lead targets, and be measured on sourced and influenced revenue.
- Build a promotion engine across email, LinkedIn, partner co-marketing, and sales outreach to convert registrants into attendees.
- Source and prepare executives from client bases, their networks, and the broader market to serve as speakers.
- Partner with Sales and Revenue Ops on targeting, lead handoff, follow-up, and accurate attribution in HubSpot.
- Monitor event performance metrics to inform future programming.
- Support post-event initiatives including content repurposing, lead follow-up, reporting, and sales enablement.
Benefits
- Competitive compensation that includes equity
- Comprehensive benefit plans for medical, dental, vision, life, and disability
- Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
- 401(k) provider
- Flexible time off, sick leave, family and medical leave, and major national holidays
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Collaborative, transparent, and fun culture
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
