Virtual Assistant (CRM Email Campaigns) - 60271631906

Somewhere

20h•Remote

About The Position

The Virtual Assistant (VA) will support the CRM function by managing the end-to-end execution of UK trade email campaigns. This includes translating trade plans into email briefs, building campaigns, testing, and preparing them for final approval.

Requirements

Strong attention to detail and ability to follow brand guidelines.
Good written communication skills for drafting briefs and email content.

Nice To Haves

Previous experience in CRM or email marketing.
Familiarity with platforms such as Iterable, Braze, or Klaviyo.
Experience with block-based email builders (e.g. Dyspatch or similar tools).
Basic understanding of email performance metrics (e.g. open rate, click-through rate) advantageous but not essential.

Responsibilities

Review and interpret weekly/monthly trade plans (offers, themes, key messaging).
Translate trade plans into structured email briefs.
Submit briefs for review and approval by the Senior CRM Manager.
Incorporate feedback and finalise briefs.
Build 2–3 email campaigns per week using a block-based email builder.
Ensure emails are visually consistent with brand guidelines and campaign objectives.
Configure content, links, and dynamic elements where required.
Work within the following tools: Dyspatch (email creation and block building) Iterable
Conduct thorough QA checks, including: Content accuracy, Link functionality, Rendering across devices (mobile/desktop)
Resolve any issues prior to submission.
Deliver final, fully built and tested campaigns to the Senior CRM Manager for approval and scheduling.
Ensure all campaign components meet required standards.