VIP Program Manager

Fliff • Austin, TX

2d • Remote

About The Position

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game. We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming. Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest-growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats, giving every type of fan a way to play, compete, and connect. The Role: We’re hiring a VIP Program Manager to own the experience, retention, and lifetime value of Fliff’s top players. You’ll own how we identify, engage, and retain our highest-value players from defining the program to executing it day-to-day. This includes building strong 1:1 relationships, and designing experiences that keep them engaged, loyal, and playing over the long term. You’ll build the VIP program from the ground up, but more importantly, you’ll operate it day-to-day: interacting directly with players, tailoring offers, spotting churn risk early, and continuously improving how we serve our most important customers. You’ll be in the details, launching offers, working directly with players, analyzing what’s working, and improving it fast. You’ll partner closely with marketing, ops, and support to deliver a VIP experience that actually feels VIP. Success in this role means: our best players stay longer, play more consistently, and feel like Fliff is the only place they want to play.

Requirements

• 2 -5 years of experience working on VIP, loyalty, or high-value customer programs (gaming, betting, or similar preferred)
• Strong understanding of player behavior, retention strategies, and engagement tactics
• Experience collaborating with multiple teams in a fast-paced environment
• Self-starter mindset, you’re comfortable building things from scratch
• Strong communication skills and a customer-first approach

Responsibilities

• Own retention, engagement, and lifetime value of Fliff’s highest-value players
• Build and evolve our VIP program from scratch, including structure, rewards, and player journeys
• Build deep, direct relationships with VIP players through personalized outreach (1:1 messaging, offers, experiences)
• Identify churn signals early and proactively intervene to retain at-risk players
• Design and evolve the VIP program (tiers, benefits, rewards, experiences) with a clear focus on retention and player satisfaction
• Launch and manage targeted promotions, bonuses, and experiences that drive repeat play and loyalty
• Continuously refine the program based on player behavior and feedback
• Develop segmentation strategies to deliver tailored experiences to different VIP cohorts
• Create high-touch moments that make players feel recognized and valued (not just incentivized)
• Balance automation with human interaction to scale without losing the “VIP feel”
• Analyze player behavior, engagement patterns, and promo performance to improve outcomes
• Track key metrics like retention, reactivation, frequency, and player lifetime value
• Run experiments on offers, messaging, and experiences to continuously improve performance
• Partner with Marketing, Product, Ops, and Support to deliver a seamless VIP experience
• Advocate for VIP players internally—ensuring their needs shape product and promotional decisions
• Help define tooling, workflows, and processes to support a best-in-class VIP program

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/Flexible paid time off.
• Health benefits, including medical, dental, and vision coverage, as well as generous parental leave.
• Employee-sponsored 401(k).
• $500 work-from-home stipend + Equipment & Accessories.
• Opportunity for professional development in a dynamic, global setting.
• A supportive, collaborative, and knowledge-driven workplace.
• An engaging and challenging role with the freedom to innovate and develop effective solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed