VIP Manager

GAN • Paradise, NV

1d • Remote

About The Position

GAN is seeking a VIP Manager to own and grow our highest-value player segments across our SIM (play money) gaming platforms. This role is responsible for driving retention, engagement, and revenue performance within our VIP player base. This is a highly hands-on position that blends direct player engagement with strategic CRM execution. You’ll build meaningful 1:1 relationships with VIP players, execute targeted campaigns, and make data-driven decisions on bonuses and comps that directly influence player behavior. Reporting to the CRM Manager, you will serve as the primary owner of VIP performance across all properties.

Requirements

• 3+ years of experience in iGaming, online casino, sports betting, or a related gaming environment
• Proven experience managing VIP or high-value player segments
• Strong understanding of player behavior, retention strategies, and monetization in gaming environments
• Hands-on experience executing CRM campaigns across email, SMS, and push notifications
• Comfortable with direct, 1:1 player communication and relationship management
• Data-driven mindset with experience managing bonuses, comps, and incentives
• Highly proactive with strong ownership and attention to detail
• Analytical thinker with the ability to identify trends, risks, and growth opportunities
• Ability to work independently in a fast-paced, evolving environment
• Flexibility to respond to critical VIP needs outside of standard business hours when necessary

Nice To Haves

• online casino experience preferred

Responsibilities

• Own and manage the VIP player segment, with a focus on retention, engagement, and revenue stability
• Build and maintain direct relationships with VIP players through email, chat, and CRM channels (SMS/push), with potential phone outreach over time
• Plan and execute targeted CRM campaigns tailored to VIP segments based on behavior, value, and lifecycle stage
• Monitor player activity daily and proactively intervene to prevent churn or declines in engagement
• Design and manage personalized offers, including bonuses, free chips, and comps, with full ownership of allocation decisions
• Identify opportunities to increase player value through upsell, cross-sell, and engagement strategies
• Develop strategies to convert high-potential players into VIPs
• Reactivate dormant or lapsed VIP players through targeted outreach and incentives
• Collaborate cross-functionally with CRM, Product, and Analytics teams to enhance the VIP experience
• Track and report on key VIP metrics, including retention, revenue, and player progression

Benefits

• Recharge with our comprehensive PTO program and company-paid holidays, ensuring you have time to rest and recharge.
• Enjoy peace of mind with our paid parental leave, supporting you through the joys of parenthood.
• Prioritize your well-being with extensive health, dental, and vision coverage.
• Benefit from financial security through our short-term and long-term disability insurance, as well as life insurance.
• Plan for your future with our competitive 401(k) matching contributions.
• Enhance your professional growth with our robust Supplemental Training Program, which includes training sessions and company-wide knowledge-sharing opportunities.
• Thrive in a culture that values innovation and independence, celebrating success in a diverse and multicultural environment where you’ll collaborate with talented professionals from around the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed