VIP CRM Team Lead

Career Hub•Capon Bridge, WV

3d•Onsite

About The Position

RISK inc is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With over 1000 professionals in more than 20 locations, they operate in 10 countries and serve over 300,000 customers. Their global operations are built on strong internal expertise, analytics, and data research, with specializations in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics. They are seeking a VIP CRM Team Lead to join their team.

Requirements

2–3+ years of CRM experience in iGaming
Previous experience managing a CRM or related team
Strong understanding of lifecycle communication, segmentation, retention, and promo mechanics
Experience working with CRM and financial metrics and using data to make business decisions
Ability to create and evaluate promo plans based on performance data
Strong understanding of customer lifecycle and how CRM activities impact product metrics
Experience working with CRM platforms and established CRM processes
Ability to independently identify process gaps, propose improvements, and drive implementation
Experience working cross-functionally with Product and other business teams
Intermediate English

Nice To Haves

Experience working with VIP audiences, including deeper segmentation, personalized communication, and high-value players

Responsibilities

Manage the VIP CRM team, including task allocation, priorities, and day-to-day workflow
Build and develop the VIP customer lifecycle across communication, promo, reactivation, and pre-VIP activities
Create promo plans and coordinate their execution within the team
Develop VIP segmentation and approaches for different player groups
Track CRM and financial metrics on a weekly and monthly basis and use them to decide which activities to scale, adjust, or stop
Review and improve existing CRM processes and team workflows
Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other teams
Research competitors and propose new CRM and VIP initiatives