Videographer/Visual Content Producer

Universities of Wisconsin • Milwaukee, WI

8d • $58,000 - $62,000 • Onsite

About The Position

The Visual Content Producer helps tell the UWM story by creating videos, images, photo slideshows, and other visuals that appeal to prospective and current students, parents, influencers, and additional audiences. This individual works with colleagues in the Division of Marketing & Communications (MarComm) to develop and systematically archive channel-appropriate content that maximizes the benefit of the university's in-person events and digital platforms. The Visual Content Producer must have the ability to drive or secure transportation to and from video and photo shoots as required – primarily in Milwaukee and Southeastern Wisconsin.

Requirements

• Demonstrated excellence in shooting and editing video
• Demonstrated proficiency in using Adobe Premiere (or an equivalent software program) for video editing
• Demonstrated excellence in producing photos on location and in the studio
• Demonstrated proficiency in using Photoshop (or an equivalent software program) for photo editing

Nice To Haves

• Bachelor's degree in Film, Photography, Journalism, Communications, Art, or another related field
• Two years of professional videography and/or photography experience
• Demonstrated ability in project management, scheduling, and organizational skills
• Experience working with cinema cameras and color grading footage
• Experience using camera movement equipment such as sliders, gimbals, etc.
• Demonstrated experience with lighting
• Demonstrated ability to develop effective videos for marketing, advertising, and social media use
• Experience in digital asset management including culling, entering keywords, and project/file organization
• Experience with photo software applications such as Bridge and Lightroom
• Experience gathering information to write photo captions that meet journalistic standards for quality and style, as recommended by the AP Stylebook
• Experience handling multiple projects in a fast-paced environment
• Experience working in collaborative team environments

Responsibilities

• Develop video concepts for communications, marketing and advertising campaigns, and social media channels.
• Shoot assignments and gather model releases according to MarComm policy.
• Edit, publish, and deliver videos following established processes to ensure SEO and accessibility.
• Develop photo concepts for print and digital publications, print and digital marketing/advertising campaigns, and social media channels.
• Shoot assignments, using lighting expertise, and gathering caption information and model releases according to MarComm policy.
• Edit and deliver photos.
• Write scripts, develop storyboards, and create timelines and production plans for video projects.
• Assist in the identification and recruitment of a diverse array of students and other subjects for video and photo shoots.
• Schedule video and photo shoots, handling preparations such as purchasing props or hiring a makeup artist.
• Maintain accurate, complete, and timely record of activities and projects.
• Select the best (i.e. cull) shots, enter keywords, and upload footage and project files to video and photo archives, following established procedures.
• Using standard list of keywords, enter and ensure all files have thorough and accurate metadata.
• Follow established procedures to denote images that have model releases.
• Work with MarComm team members and campus partners to address their needs in locating photo and video files.
• Select and upload images and write captions for photo slideshows, banners, and other materials for the uwm.edu domain and/or UWM social media accounts.
• Other projects and special assignments of duties as assigned.

Benefits

• Comprehensive benefits package
• Contributes toward the cost of several benefit plans
• Extensive leave package including vacation, sick leave (with no expiration), personal holiday, and paid legal holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level