About The Position

In 2018, Lokal began with a hypothesis that people in tier-2/3 towns weren’t using the internet meaningfully yet. They believed that starting with local content in their own language would foster daily usage, leading to habit and trust, which could then grow into classifieds and eventually become a platform for almost everything online. This led to the creation of Lokal, initially an all-in-one app for local updates, classifieds, jobs, and matrimony. Recognizing that users preferred focused experiences, Lokal began unbundling and verticalizing into a house of focused apps, each with a singular mission: to connect Tier-2/3+ India to knowledge, opportunities, tools, and experts. Lokal now operates dozens of apps across categories like Edutainment & Skill Learning (GyanTV), Matrimonial Matchmaking (Lokal Matrimony), Agri Consulting (AgriLokal), Local Jobs (Lokal Jobs, Sahi Jobs), Social & Community (Lokal app), Emotional Well-being & Peer Support (Dostt & Eaze), Astrology & Guidance (AstroLokal), and Advisory Services. Underpinning these products is a discovery and access platform powered by local-language internet, deep Bharat insights, and AI. The company emphasizes shipping and learning fast, building for Bharat, and is backed by investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital. This role is for a Video Editor to join the Marketing/Product team, responsible for crafting engaging video content for social media and branded campaigns.

Requirements

  • 1–2 years of experience in video editing for social media or digital content.
  • Proficiency in editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools.
  • Strong portfolio showcasing short-form content (reels, ads, promos).
  • Good understanding of social platform algorithms and engagement tactics.
  • Strong storytelling instincts, visual creativity, and sound design skills.
  • Language proficiency: Ability to edit in Hindi, ensuring cultural sensitivity and linguistic accuracy.
  • Proficiency in English and Hindi (written and spoken) for internal coordination and review.
  • Ability to thrive in a fast-paced, collaborative environment and meet tight deadlines.
  • Must bring their own laptop to perform day-to-day tasks.

Responsibilities

  • Edit short-form and mid-length videos such as reels, social media ads, promos, and content explainers.
  • Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
  • Tailor editing styles to suit platform-specific behaviors (e.g., fast cuts for Instagram, scroll-stopping openers for YouTube Shorts).
  • Enhance video quality through thoughtful color grading, text animations, transitions, and immersive sound design.
  • Collaborate closely with writers, designers, and creative leads to bring scripts and visual concepts to life.
  • Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
  • Analyze ad performance metrics and apply learnings to improve edits for better click-through and completion rates.
  • Edit videos in the required language Hindi, ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.
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