Video & Digital Content Specialist

Langara College • Redmond, WA

1d • CA$39 - CA$45 • Hybrid

About The Position

The Video and Digital Content Specialist is responsible for planning, creating, delivering, and evaluating multi-channel digital content in support of the College’s strategic goals and objectives. The position must have a strong background in filming, editing, and producing videos. This position supports the team to publish content that is timely, engaging, and informative for Langara’s online community across multiple platforms. This position develops and executes creative digital content both independently and in collaboration with Communications and Marketing Services (C&M) and other departments (e.g., Langara Global, Advancement Office, Langara Alumni, etc.). The position collaborates closely with the Digital Marketing Specialist on social media campaigns an incumbent reviews website and social media metrics on a regular basis and identifies new opportunities for campus and community engagement initiatives. This position works with both internal and external audiences to achieve communications goals according to work performance standards set by the College.

Requirements

• Successful completion of a two-year diploma program in film, digital media production, journalism, graphic design, communications, or marketing.
• Additional specialised training in video production or similar training, required.
• Minimum four (4) years of recent related experience in digital media, including strong video production skills, photography, social media, and writing / editing within an Apple Mac environment.
• An equivalent combination of education, training, and experience may be considered.
• Experience producing short videos and photos for immediate use on social media to tell timely stories as they occur.
• Considerable experience managing a large organization’s digital presence, including experience with content marketing strategies and tactics.
• Strong writer, editor, and proofreader with an ability to identify and write engaging content.
• Proficiency in video editing software (Final Cut Pro, iMovie, etc.), Adobe Creative Cloud (InDesign, Photoshop, Illustrator, etc.), and photo and video editing apps.
• Demonstrated social media management fluency (YouTube, TikTok, Facebook, Twitter, Instagram, LinkedIn, Snapchat, Flickr, etc.)
• Demonstrated ability to communicate effectively both verbally and in writing.
• Demonstrated ability to maintain effective relationships with others using interpersonal skills.
• Demonstrated ability to organize and prioritize workload, operate related equipment.
• Demonstrated ability to work in complex and/or sensitive situations.
• Demonstrated ability to initiate and control assigned projects.
• Demonstrated ability to work independently and take initiative with a minimum of supervision, work as a team member.
• Demonstrated ability to meet work performance standards set by the College.
• Meticulous attention to detail with the ability to work quickly and accurately under demanding deadlines.
• Ability to think creatively about communicating key messages and tell compelling stories using digital platforms.
• Demonstrated ability to plan, execute, and report on digital campaigns.
• Ability to occasionally work outside of regular hours during major events.

Nice To Haves

• Experience in higher education, advancement, or international marketing an asset.
• Knowledge of international social media platforms an asset.

Responsibilities

• Creates long and short form video for Langara College’s websites, social media accounts, email campaigns, and digital signage in alignment with the College’s brand voice.
• Storyboards, scripts, films, edits, produces, and distributes videos for the College’s digital channels. This may include campus events, faculty and staff interviews, orientation material, public service announcements, and B-roll.
• Selecting and supervising external vendors may be required to support major projects.
• Provides project management support for video projects (i.e., establishes resources, tools, time and budget).
• Provides support for on-campus photography.
• Creates and supports the Digital Marketing Specialist to post video content on the College social media channels (You Tube, TikTok, Facebook, Twitter, Instagram, LinkedIn, and other social media platforms) in a way that informs and generates conversation.
• Supports Digital Marketing Specialist to respond to social media engagements
• Organizes and expands the video media library- currently the video archive is organized in project basis.
• Develops and maintains a College-wide video content calendar for major content marketing initiatives.
• Provides support in administrating the College’s digital signage network and creates content that is appropriate and timely for the platform.
• Monitors and reports on video engagement and uses metrics to maximize content that generates engagement.
• Keeps up with current digital trends and constantly evaluates existing and emerging platforms.
• Maintains currency on industry trends, best practices, and new technologies.
• Collaborates with Communications & Marketing team and clients across the College to produce and execute major campaigns.
• Ensures that all materials produced are consistent with College brand standards.
• Researches and provides input to the departments acquisition of tools and/or software such as digital asset management systems and production software.
• Participates in client meetings, presenting creative concepts and draft materials for client approval.
• Performs other related duties and/or projects as required.

Benefits

• Extensive medical, dental, and vision coverage
• Hybrid-work program for eligible positions
• Generous vacation package plus paid time off during college winter closure (1 week in December)
• Employer paid defined benefit pension plan
• Potential eligibility for educational, training, and developmental programs
• Access to on-site daycare subject to availability
• Tuition waivers for courses at Langara College, subject to space availability
• Course/program tuition reimbursements
• Wellness classes and campus engagement events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree