Video Content Marketing Senior Associate - Business Banking

JPMorganChase • Plano, TX

1d

About The Position

The Video Content Marketing Senior Associate is part of the Business Banking Loyalty Generation Marketing team, which develops customer engagement strategies and educational materials for small business customers throughout their lifecycle. This role is the team’s go-to expert for AI-generated video, operating a new prompt-based video platform and helping marketing partners use it effectively.

The associate manages incoming video requests, clarifies briefs, prioritizes work according to business impact, urgency, and capacity, and produces finished videos for relevant channels. The role also leads self-initiated and thought leadership video projects that support product deepening, self-service, and customer appreciation. It establishes the standards, templates, prompt libraries, and workflows needed for fast, consistent, brand-safe, and compliant AI video production, and coaches partners on briefing and reviewing work.

The role works with data and analytics partners to assess video performance, manages relationships with platform vendors and production partners, and collaborates with legal, risk, and compliance to secure reviews and support responsible use of AI. The ideal candidate is a proactive creative producer who learns products and small business customer needs, iterates efficiently, and maintains high brand and compliance standards.

Requirements

• Bachelor's degree required.
• At least 5 years of experience in marketing, video production, or a related creative field, with a portfolio of shipped video work.
• Hands-on experience using AI-enabled content or video tools to produce polished, on-brand output.
• Working proficiency with video editing tools such as Adobe Premiere, After Effects, or equivalent, and Microsoft Office.
• Strong written, verbal, and presentation skills, including the ability to translate business objectives into clear creative briefs and explain ideas simply to senior business leaders.
• Demonstrated project management ability, including intake, prioritization, planning, and delivery against timelines and budgets.
• Creativity, high standards, positivity, a can-do attitude, and the ability to lead projects as well as collaborate as a trusted team player.

Nice To Haves

• Financial services experience, exposure to small business customers, or a background in lifecycle, loyalty, or product marketing.
• Curiosity about emerging AI tools, new content formats, and ways to produce and personalize video at scale.
• Experience creating customer-facing video for regulated products and services, with practical understanding of compliance, disclosures, and brand safety.
• Experience designing content systems, templates, or modular creative for rapid versioning, localization, and personalization.
• Ability to anticipate and mitigate risks in AI-enabled marketing, including sourcing, rights, and responsible-use practices.
• Experience managing intake and prioritization across cross-functional partners such as product, design, analytics, legal, risk, and agencies.
• A degree in communications, marketing, film/video, design, or a related field.

Responsibilities

• Serve as the center of excellence for AI-generated video, operate the prompt-based platform, define best practices, and enable partners to use it effectively.
• Manage video request intake by gathering and clarifying briefs, objectives, and audiences, then prioritizing requests by business impact, urgency, and production capacity.
• Produce finished videos using prompt design, iteration, editing, review, and delivery in the formats and specifications required by each channel.
• Lead self-initiated video projects supporting loyalty-generation priorities, including thought leadership, self-service how-to, and customer appreciation content.
• Develop prompt libraries, brand-safe templates, reusable modules, intake and review workflows, and standards for rapid versioning, personalization, and A/B testing.
• Partner with D&A to collect and analyze performance data on customer engagement, loyalty, product deepening, and self-service outcomes.
• Manage relationships with video platform vendors, agencies, and production partners to ensure quality, timeliness, cost efficiency, and creative output.
• Partner with legal, risk, and compliance to obtain required reviews and approvals, ensure responsible AI use, and maintain a disciplined iteration cadence.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior