Vice President

BlackRock • Atlanta, GA

20h • Hybrid

About The Position

About this role Company: BlackRock Financial Management, Inc. Job Title: Vice President Location: 725 Ponce De Leon Avenue NE Atlanta, GA 30306 Job Duties: Build ad campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting. Develop and manage personalization strategy for campaigns on company marketing automation tool, Eloqua, to improve response rates and run life-cycle based campaigns. Perform day to day email marketing activities including, but not limited to, build target audiences, establish governance for responsive communication, and report on customer engagement insights. Responsible for segmentation, lead scoring, lifecycle staging, and progressive profiling. Plan inbound and outbound workflow. Customize multi-step nurtures by email and web behavioral tokens. Define and maintain overall optimization program (site, landing pages, forms and calls-to-actions). Use iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Qualifications: Bachelor's degree or foreign equivalent in Electronics Engineering, Computer Science, Management Science and Engineering, Finance, Economics, or related field and 72 months of experience in job offered, or related occupation. ALT REQUIREMENTS: Master's degree or foreign equivalent in Electronics Engineering, Computer Science, Management Science and Engineering, Finance, Economics, or related field, and 48 months of experience. Requires four years of experience in the following: Martech platforms including Eloqua or Adobe Target; Front-end technologies including HTML, CSS, Java and JavaScript; In-house data platforms including Aladdin Data Studio and Marketing DB; and Requirements gathering and building custom solutions to enhance end user solutions on websites and email marketing channels. Requires two years of experience in the following: Adobe experience platform and google or Adobe analytics; and SQL and Python. To apply, please click “Apply” on this webpage. For Atlanta, GA Only the salary range for this position is USD$0.00 - USD$0.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance. Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about. Our hybrid work model BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock. About BlackRock At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress. This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive. For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement. BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy. BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law. BlackRock's purpose is to help more and more people experience financial well-being. As a global investment manager and a leading provider of financial technology, our clients—from grandparents, doctors, and teachers to large institutions—turn to us for the solutions they need when planning for their most important goals. People join our firm from around the world to gain real-world experience while making an impact. Discover how you can have a career at BlackRock that's exciting, rewarding and full of possibilities.

Requirements

• Bachelor's degree or foreign equivalent in Electronics Engineering, Computer Science, Management Science and Engineering, Finance, Economics, or related field and 72 months of experience in job offered, or related occupation.
• ALT REQUIREMENTS: Master's degree or foreign equivalent in Electronics Engineering, Computer Science, Management Science and Engineering, Finance, Economics, or related field, and 48 months of experience.
• Requires four years of experience in the following: Martech platforms including Eloqua or Adobe Target; Front-end technologies including HTML, CSS, Java and JavaScript; In-house data platforms including Aladdin Data Studio and Marketing DB; and Requirements gathering and building custom solutions to enhance end user solutions on websites and email marketing channels.
• Requires two years of experience in the following: Adobe experience platform and google or Adobe analytics; and SQL and Python.

Responsibilities

• Build ad campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
• Develop and manage personalization strategy for campaigns on company marketing automation tool, Eloqua, to improve response rates and run life-cycle based campaigns.
• Perform day to day email marketing activities including, but not limited to, build target audiences, establish governance for responsive communication, and report on customer engagement insights.
• Responsible for segmentation, lead scoring, lifecycle staging, and progressive profiling.
• Plan inbound and outbound workflow.
• Customize multi-step nurtures by email and web behavioral tokens.
• Define and maintain overall optimization program (site, landing pages, forms and calls-to-actions).
• Use iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.

Benefits

• employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits.
• strong retirement plan
• tuition reimbursement
• comprehensive healthcare
• support for working parents
• Flexible Time Off (FTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees