Vice President, Vertical Strategy & Commercialization

Okta•Chicago, WA

1d•Remote

About The Position

Auth0 is seeking an entrepreneurial leader to drive the commercial and go-to-market success of its upmarket vertical motion. Working in a strategic partnership with the Chief Product Architect, this role serves as the commercial link between product capabilities and specialized market needs. It sits within the Auth0 Product organization and reports to the CPO. The Vice President will define vertical market strategy and ensure solutions reach the market successfully, partnering across Okta on customer segmentation, pricing, packaging, field enablement, and strategic partnerships. The role begins by proving the model in Retail/Commerce and may expand across additional verticals, including scaling a team to support multiple industries. The position calls for an experienced enterprise software leader with deep expertise in Retail, Commerce, or an adjacent vertical; strong executive relationships; fluency in digital experience, identity, data, and security; and the ability to build and execute in an ambiguous 0-to-1 environment. The role is remote. The listed annual base salary range for candidates in California (excluding the San Francisco Bay Area), Colorado, Illinois, New York, and Washington is $294,000–$403,700. Okta also offers equity where applicable, bonus, and benefits in accordance with applicable plans and policies.

Requirements

12+ years of enterprise software leadership experience.
Deep expertise in Retail and Commerce, or a direct adjacency such as Travel & Hospitality.
Experience with customer acquisition and conversion, risk and fraud prevention, customer 360 and data programs, third-party integrations, and regional and industry-specific regulations affecting global retail and commerce businesses.
Proven ability to build trusted executive-level relationships across business and technical stakeholders.
Deep understanding of the technology, business, and operational challenges of digital experiences, including e-commerce and physical retail.
Understanding of how identity, data, and security enable modern growth strategies.
Ability to build from 0 to 1, work effectively in ambiguity, execute independently, and lay the groundwork for scaling a team.
Strong background in product monetization, go-to-market strategy, solution structuring, and field enablement.

Nice To Haves

Background in cybersecurity, Identity and Access Management (IAM), or enterprise software infrastructure.

Responsibilities

Define the end-to-end go-to-market strategy for the upmarket motion, including customer segmentation, targeting, pricing, packaging, and positioning of vertical-specific offerings.
Partner with Marketing, Product Marketing, and field teams to develop enablement programs for Sales, Professional Services, Support, and Channel Partners.
Translate vertical market insights and business requirements into actionable product requirements for the Chief Product Architect and supporting teams.
Work with the field in pre-sales and post-sales cycles to structure complex, outcome-aligned solutions for strategic enterprise customers.
Collaborate with the Tech Partnerships team and Global System Integrators to build scalable programs that accelerate vertical adoption and growth.
Prove the verticalization model in initial verticals, beginning with Retail/Commerce, then expand the mandate and scale a team to support multiple industries.