Vice President, Vertical Strategy & Commercialization

Okta•Washington, DC

16h•$294,000 - $403,700•Remote

About The Position

Okta’s Auth0 organization is seeking an entrepreneurial executive to lead the commercial and go-to-market success of its upmarket vertical strategy. Working in strategic partnership with the Chief Product Architect, this leader will bridge product capabilities with specialized market needs and define vertical market strategy, ensuring solutions succeed in the market. The role sits within the Auth0 Product organization and reports to the CPO. The position partners across Okta on customer segmentation, pricing, packaging, field enablement, and strategic partnerships. As a 0-to-1 builder, the leader will prove the model initially in Retail and Commerce, then expand the mandate across additional verticals and scale a team. The role calls for deep enterprise software leadership and vertical expertise, with a focus on aligning identity, cybersecurity, and data-driven solutions to customer business outcomes.

Requirements

12+ years of enterprise software leadership experience and deep domain expertise in Retail, Commerce, or adjacent verticals.
Experience developing 0-to-1 verticalization strategies and driving ARR growth by aligning identity, cybersecurity, and data-driven solutions with complex customer outcomes.
Extensive expertise in Retail and Commerce, or an adjacent area such as Travel and Hospitality, including customer acquisition and conversion, risk and fraud prevention, customer 360 and data programs, third-party integrations, and relevant regional and industry regulations.
Proven ability to build trusted executive-level relationships with business and technical stakeholders.
Deep understanding of technology, business, and operational challenges associated with digital experiences in e-commerce and physical retail.
Ability to operate as a 0-to-1 builder in ambiguity, execute independently, and lay the groundwork for scaling a team.
Strong background in product monetization, go-to-market strategy, solution structuring, and field enablement.

Nice To Haves

Background in cybersecurity, identity and access management (IAM), or enterprise software infrastructure.

Responsibilities

Develop the end-to-end go-to-market strategy for the upmarket vertical motion, including customer segmentation, targeting, pricing, packaging, and positioning of vertical-specific offerings.
Partner with Marketing, Product Marketing, and field teams to develop enablement programs for Sales, Professional Services, Support, and Channel Partners.
Translate vertical market insights and business requirements into actionable product requirements for the Chief Product Architect and supporting teams.
Work with field teams in pre-sales and post-sales cycles to structure complex, outcome-aligned solutions for strategic enterprise customers.
Collaborate with the Tech Partnerships team and Global System Integrators to build scalable programs that accelerate vertical adoption and growth.
Prove the vertical strategy in initial markets, including Retail and Commerce, then expand the mandate and scale a team to support multiple industries.