Vice President - Strategy and Client Success

Ride The Wave

5d•$3,000 - $5,000•Remote

About The Position

Ride The Wave is a fast-growing organic lead generation company helping businesses drive sales through targeted posting in local Facebook groups. In under a year, we've scaled to nearly 100 active clients and we're just getting started. We're looking for a seasoned, strategic, and hands-on VP to serve as the organic marketing and client success leader of our team. This role will drive strategy, execution, and innovation across Facebook Group marketing and paid media while also owning client communication, retention, and satisfaction.

Requirements

Proven success using Facebook Groups for lead generation
Experience in a senior-level client success role, managing a large and diverse client roster
3+ years in organic marketing and lead generation with a strong track record of success
Deep understanding of Facebook algorithms and community-building techniques
Comfortable building high-level strategy and rolling up your sleeves when needed
Obsessed with testing, tracking performance, and staying ahead of trends

Responsibilities

Manage and scale 20+ Facebook accounts, driving consistent engagement and lead generation
Lead the end-to-end Facebook Group strategy: growth, engagement, and performance
Implement innovative growth tactics and content strategies
Stay current on platform changes, algorithms, and emerging marketing trends
Oversee content direction and ensure high-impact copy and visuals
Provide actionable feedback to the creative team to refine messaging and effectiveness
Build and optimize strategies across Facebook Groups and other relevant platforms
Scale underperforming accounts into high-performing growth channels
Oversee content and copy creation to match client voice and brand goals
Guide monthly reporting, analyzing group engagement and strategic direction
Provide strategic guidance on Meta Ads and organic ad approaches
Align paid strategies with broader marketing goals
Collaborate with the paid media team to maximize ROI
Own client communication across onboarding, retention, and satisfaction
Reduce churn by proactively identifying and solving client challenges
Ensure a smooth, high-quality onboarding experience for all new clients
Lead and develop a growing marketing team
Ensure smooth execution, clear delegation, and team accountability
Foster a culture of innovation, ownership, and continuous improvement
Refine workflows and systems to boost team efficiency and client outcomes
Use performance data to make strategic, informed improvements
Champion a culture of excellence across client service and team operations