UnitedHealth Group - Vice President, Storytelling & Creative Content

UnitedHealth Group•Washington, DC

11h•Hybrid

About The Position

The Vice President of Storytelling & Creative Content is a senior leader responsible for shaping the company’s narrative and elevating its voice through compelling, multi-channel, multimedia storytelling. This leader oversees enterprise content strategy, creative development and production of high-quality assets that support corporate reputation, policy communications, financial communications, business-specific and external affairs campaigns. Operating within a publicly traded, highly regulated health care environment, the VP ensures stories are authentic, compliant, strategic and aligned with the needs of diverse stakeholders including members/patients, providers, regulators, policymakers, employees, investors and the public. The ideal candidate combines creative vision with disciplined execution, translating complex health care topics into human-centered narratives that reflect the company’s mission and impact.

Requirements

15+ years of experience in communications, storytelling, brand content, creative leadership or multimedia production
10+ years of journalistic or multi-media experience
Proven success developing enterprise-wide content strategies and creative assets for a publicly traded company or highly regulated industry (health care preferred)
10+ years of expertise in multimedia storytelling, including video, digital content, editorial writing and visual communications
Experience working with Legal, Compliance and Regulatory teams on sensitive or regulated content
Solid leadership skills with the ability to inspire creative teams and collaborate across complex organizations
Exceptional writing, narrative development and editorial judgment
Demonstrated ability to translate complex policy, health care and business topics into accessible, human-centered stories

Nice To Haves

Experience in health insurance, health systems, life sciences or integrated health services
Knowledge of CMS guidelines, HIPAA considerations, FTC/DOJ advertising and disclosure requirements and SEC communication regulations
Background in leading agency partnerships or internal creative studios

Responsibilities

Develop and lead a comprehensive storytelling strategy that supports corporate priorities, enhances reputation and strengthens trust with key audiences
Define and evolve the company’s overarching narrative frameworks that articulate mission, values, innovation and impact
Identify signature themes and storylines that differentiate the company within the health care ecosystem
Serve as a strategic advisor to senior leaders on narrative development and storytelling opportunities
Oversee end-to-end creative content development—including concepting, writing, design, video, animation, photography, podcasts and long-form editorial content
Lead a team of writers, content strategists, designers, videographers, producers and creative leads
Set standards for quality, creativity, compliance, and brand alignment across all content formats
Ensure creative assets effectively support campaigns across earned, owned, social, digital, paid, executive communications, policy communications and internal communications
Build and manage a dynamic multimedia production capability to produce high-quality videos, graphics, digital content, and storytelling packages
Oversee production calendars, workflows, vendor relationships, and content libraries
Partner with Legal, Compliance, Privacy, and Regulatory Affairs to ensure all multimedia assets adhere to requirements for health care communications, including HIPAA, CMS guidelines, advertising standards, and public company disclosure rules
Collaborate closely with Corporate Communications, Public Affairs, Marketing, Policy Communications, Investor Relations, Talent Brand and Business Units to support enterprise campaigns
Provide strategic storytelling direction for major corporate announcements, policy initiatives, leadership visibility efforts, product narratives and purpose-driven campaigns
Ensure seamless integration of creative content across paid, earned, owned and social channels
Frame and develop stories related to major regulatory developments, corporate initiatives, clinical advancements, innovation programs and industry transformation
Support issues management and crisis response with rapid-turn creative assets, clear narrative framing and informational content
Partner with Legal and Corporate Affairs to ensure accuracy and risk-aware messaging
Oversee content analytics, performance insights, audience research and competitive storytelling benchmarking
Use data to refine content strategies, improve relevance and inform creative development
Drive continuous improvement of storytelling formats, distribution strategies and engagement approaches
Ensure all storytelling reflects the company’s brand identity, values, tone and commitments—particularly in areas tied to patient/member experience, equity, social responsibility and health outcomes
Maintain editorial and visual standards that meet expectations for a Fortune 50-level public company
Build, lead, mentor and inspire a high-performing creative and content organization
Foster a culture that values creative excellence, accountability, innovation, and operational discipline
Manage budgets, production resources, external agencies and technology platforms