Vice President, Sales

Spire Hospitality•Dallas, TX

1d•Onsite

About The Position

The Vice President of Sales — Full-Service Hotels is the senior sales leader responsible for driving group and corporate transient revenue production across all full-service properties in Spire Hospitality’s managed portfolio. Reporting directly to the Chief Operating Officer, this executive sets sales strategy, leads a layered team of Regional Sales Managers and property-level Directors of Sales, and serves as the primary driver of revenue growth through new account acquisition, key account penetration, and disciplined sales execution. This position is based in the office in Irving, TX, Corporate Office. This is a pure sales leadership role — focused entirely on building pipeline, closing business, and developing the sales talent and systems needed to consistently outperform the competitive set across Spire’s full-service portfolio. The VP of Sales partners closely with the Chief Operating Officer, General Managers, and ownership groups to align sales production with asset-level revenue objectives.

Requirements

Minimum 10 years of progressive hotel sales experience, with at least 4 years in a multi-property or regional sales leadership role.
Minimum 6 years of direct full-service hotel sales experience; deep understanding of full-service group, catering, and corporate transient dynamics.
Demonstrated success leading both group and corporate/transient sales functions with measurable revenue and market share results.
Proven experience managing and developing a layered sales team (regional managers and/or multiple Directors of Sales simultaneously).
Strong knowledge of the group sales process from prospecting through contract execution, including intermediary relationships and RFP management.
Fluency with major brand sales platforms and distribution tools (Marriott, Hilton, IHG, or comparable); experience navigating brand loyalty and preferred program environments.
Proficiency with CRM platforms (Salesforce, Amadeus Delphi FDC, or comparable) and STR/competitive set reporting.
Established network of group intermediaries, corporate travel buyers, and national account contacts.
Bachelor’s degree in Hospitality Management, Business, Sales, or a related field.
Valid U.S. driver’s license required.

Nice To Haves

Experience in a third-party hotel management environment, with familiarity navigating multiple ownership structures and brand requirements simultaneously.
Prior experience in the Dallas-Fort Worth market or another major metro with a diverse full-service hotel competitive set.
Active involvement in HSMAI, MPI, PCMA, or comparable hospitality sales organizations.
Experience managing sales teams through hotel openings, transitions, or rebranding.

Responsibilities

Develop and execute a comprehensive sales strategy for all full-service properties spanning group, corporate transient, and consortia segments.
Establish annual sales production goals, booking pace targets, and account penetration benchmarks by property, region, and segment.
Translate portfolio-level commercial priorities into clear, property-specific sales plans with measurable outcomes.
Monitor competitive set performance and market demand trends; proactively adjust sales tactics to capture share and defend existing accounts.
Partner with the SVP of Sales & Marketing to align full-service sales execution with Spire’s enterprise commercial strategy.
Represent the sales function in owner presentations, asset management reviews, and Spire executive leadership meetings.
Drive group room night production across all full-service properties, including meetings, conventions, association business, corporate groups, and social/wedding segments.
Build and maintain a robust national account base and key intermediary relationships (HelmsBriscoe, ConferenceDirect, Maritz, and other third-party planners).
Establish and enforce group booking pace standards, lead-to-contract conversion benchmarks, and group displacement guidelines in coordination with revenue management.
Actively prospect for new group business through direct solicitation, trade show participation, site visit programs, and industry networking.
Ensure property-level sales teams are executing group sales plans with proper account coverage, call activity standards, and pipeline management.
Collaborate with F&B and catering teams to maximize group ancillary revenue and total event value at full-service properties.
Oversee the corporate and consortia sales effort across the full-service portfolio, including annual RFP strategy, national account management, and TMC/GDS positioning.
Drive preferred account acquisition and share-of-wallet growth among managed and unmanaged corporate segments.
Build relationships with corporate travel buyers, travel management companies, and key local/regional demand generators in each property’s market.
Ensure property sales teams are executing robust account management plans with defined call frequencies, production reviews, and rate negotiations.
Leverage brand loyalty and distribution platforms (Marriott, Hilton, IHG, and other affiliated brands) to maximize corporate rate visibility and transient ADR performance.
Lead, coach, and develop a two-tiered sales organization: Regional Sales Managers at the portfolio level and Directors of Sales embedded at individual full-service properties.
Set clear performance expectations, conduct regular one-on-ones and production reviews, and deliver structured development plans for all direct and indirect reports.
Recruit and onboard top sales talent; build a bench of high-potential sales professionals capable of growing within Spire’s expanding portfolio.
Foster a high-accountability sales culture grounded in Spire’s values — one that celebrates wins, learns from losses, and continuously raises the bar on execution.
Lead succession planning for Regional Sales Manager and Director of Sales roles across the full-service portfolio.
Establish and enforce a consistent account management framework, ensuring every property maintains active account files, contact records, and production tracking.
Oversee CRM utilization and data integrity across the full-service sales team; drive adoption of sales tools and reporting platforms.
Implement and maintain standardized sales processes including prospecting cadences, proposal workflows, contract templates, and post-event follow-up protocols.
Deliver regular sales performance reporting to the COO and property ownership groups, providing clear visibility into pipeline health, production pacing, and market share trends.
Serve as a credible, trusted sales resource for ownership groups and asset managers at full-service properties; present sales strategies and results with clarity and confidence.
Participate in property-level owner reviews, budget discussions, and annual business planning processes.
Coordinate with General Managers to ensure sales and operations are aligned on group and corporate business priorities, service standards, and key account commitments.