Vice President Sales and Marketing - Prodia

Abrasive Technology Inc•Orange Township, OH

13h•Hybrid

About The Position

Prodia Dental is launching a new direct-to-dentist go-to-market strategy within Abrasive Technology, a manufacturer with over 55 years of experience in dental products. This role is effectively a startup within an established company, aiming to remove inefficiencies and create a more compelling value proposition for clinicians by building a direct sales model. The position offers high visibility, backing from an established manufacturer, and the freedom of a startup environment, with significant expectations for growth and impact.

Requirements

Deep experience in dental device or dental consumables sales
Understand the traditional dealer/distribution model
Excited by a direct-to-customer approach
Comfortable with ambiguity, speed, and building from scratch
Willing to bet on yourself with a compensation structure weighted toward performance
Experience leading teams but still enjoy being close to the customer and the deal

Nice To Haves

Insurgent mindset, seeing the opportunity to challenge how the dental industry has always operated

Responsibilities

Stand up and scale the Prodia commercial strategy (sales + marketing)
Lead and develop a small, high-performing team of sales and business development professionals
Drive direct-to-customer growth in a market traditionally controlled by distributors
Shape the brand, messaging, and market positioning for Prodia
Partner closely with executive leadership on strategy, pricing, and channel decisions
Present regularly to the Board of Directors on performance, strategy, and growth plans
Build a repeatable, scalable sales engine from the ground up