Vice President, Retail Media Measurements & Insights

Criteo • New York, NY

11d • $260,000 - $315,000 • Hybrid

About The Position

Criteo is a global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry-leading Commerce Media Platform. Retail Media is one of Criteo's fastest-growing businesses, and measurement is central to earning advertiser trust and growing alongside clients. As advertisers increasingly focus on causation over correlation, credible and transparent measurement has become a critical differentiator for commerce media platforms. Criteo's ability to provide a unique perspective across over 200 retailers is a significant strength. As VP, Retail Media Measurement & Insights, you will be responsible for setting the vision for how Criteo measures Retail Media performance and translating that measurement into actionable insights that strengthen client relationships and drive growth. This leadership role focuses on measurement standards, client-facing insight strategy, and commercial enablement. You will lead the Insights Partners team and collaborate closely with Product (responsible for the measurement and insights roadmap and platform delivery) and Commercial (responsible for client relationships) to bring industry-leading measurement and insights to market.

Requirements

• Senior leader with 15+ years of experience owning measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider.
• Deep, current expertise in commerce-media measurement including incrementality (holdout, in-auction/ghost-bidding, page lift), attribution, marketing mix modeling, brand lift, and clean rooms.
• Strong grasp of the trust-and-validation landscape, such as MRC accreditation, neutral incrementality providers, and IAB standards.
• Proven experience leading senior, client-facing consultative teams and turning measurements into commercial outcomes such as renewals, growth, and advertiser confidence.
• Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy — setting direction and standards while partnering effectively without owning execution.
• A track record of driving cross-functional alignment and shaping company-level decisions.
• Experienced in navigating both retailer and advertiser dynamics.
• Globally fluent across the Americas, EMEA, and APAC, including GDPR and regional privacy requirements.
• Experienced with data governance and related processes.
• A credible external representative for Criteo — comfortable engaging senior agency and brand audiences and speaking at industry forums — with a track record of building external measurement and data partnerships.

Nice To Haves

• Agency experience is highly preferred.

Responsibilities

• Lead client-facing measurement and insights, engaging brands, agencies, and retailers in strategic measurement conversations.
• Serve as a credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences.
• Translate measurement into client value, building advertiser confidence and supporting renewals, growth, retailer partnerships, and agency engagement.
• Define, champion, and continuously evolve Retail Media’s common measurement framework across attribution, competitive position, incrementality, customer health, and brand health, aligned to industry standards.
• Set the measurement standards that Criteo’s Retail Media analytics, reporting, and in-platform insights align to.
• Equip Commercial teams with the narrative, proof points, and frameworks to bring Criteo’s measurement and insights story to market consistently.
• Support pipeline, renewals, and growth through a clear, repeatable measurement story and senior client engagement.
• Provide market and client inputs to Product’s build-versus-partner decisions, identifying unmet needs, assessing potential partner capabilities, and validating where partnerships could complement Criteo’s product roadmap.
• Lead Criteo’s validation approach so measurement is independently credible.
• Position Criteo as a trusted commerce-media input to marketing mix models and pursue partnerships for brand lift, clean-room collaboration, and identity and LTV enrichment.
• Identify and develop external measurement and data partnerships, working alongside Criteo’s Corporate Development and Partnerships teams.
• Bring a global lens across the Americas, EMEA, and APAC, recognizing regional differences in advertiser expectations, competitive dynamics, and privacy requirements, and tailoring standards and client engagement accordingly.
• Establish clear principles for how data is used within Retail Media, including data rights and trust standards, with privacy-safe data collaboration as a foundation.
• Represent Retail Media’s measurement and insights perspective in broader company initiatives, helping define where alignment across the business creates advertiser value.

Benefits

• Hybrid model blends home with in-office experiences.
• Learning, mentorship & career development programs.
• Health benefits, wellness perks & mental health support.
• Diverse, inclusive, and globally connected team.
• Attractive salary, with performance-based rewards and family-friendly policies.
• Potential for equity depending on role and level.
• Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
• For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units.
• US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed