Vice President, Product Marketing

Vasion • Lehi, UT

1d • Hybrid

About The Position

We're building a category, not following one. This is your chance to help define Intelligent Print Automation and what it means for the future of enterprise infrastructure. Vasion is $100M ARR and accelerating. We're cloud-native, enterprise-grade, and growing fast but we're still early enough that what you build here will shape what this company becomes. We're creating a new category: Intelligent Print Automation. A billion-dollar blind spot in enterprise infrastructure that intersects zero trust security, dark data, and AI-powered workflow automation. We need a VP of Product Marketing who can help build this next phase in the company's growth. This is not a polish-and-publish role. This is a build-it-from-the-blueprint role. You'll own the narrative that drives revenue, the positioning that wins deals, and influence the GTM engine that fuels our next phase of growth, globally.

Requirements

• 15+ years of product marketing experience in B2B SaaS, preferably with a track record at companies scaling past $100M ARR
• 7+ years leading and scaling Product Marketing teams notably you know how to recruit, develop, and retain top PMM talent
• Proven category creation or category leadership experience
• Fluency in AI-driven GTM. You understand how AI is changing buyer behavior, product packaging, and the commercial model for enterprise software
• Deep cross-functional credibility. You've operated as a true peer to Product, Sales, and Marketing leadership
• Analyst relations experience with Gartner, IDC, Forrester, or equivalent. You know how to move a company's position in a report
• Experience marketing to technical and business buyers simultaneously. You can write a CIO brief and a sysadmin one-pager with equal conviction
• Comfort with ambiguity and speed. You thrive in fast-moving environments, make good decisions without perfect information, and iterate without losing strategic direction

Nice To Haves

• Preferably work with CIO’s, CISO and Technology Decision Makers.

Responsibilities

• Own Vasion's Intelligent Print Automation narrative end-to-end; positioning, messaging, and the category story that earns attention from buyers, analysts, press, and partners.
• Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, with the ambition to make Vasion a named leader.
• Shape how the market understands the convergence of print infrastructure, dark data, and zero trust security.
• Lead high-velocity, high-impact product launches (new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
• Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
• Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
• Design repeatable GTM infrastructure that scales and even promotions.
• Build the sales enablement programs that close deals i.e. competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field actually uses.
• Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
• Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.
• Lead and grow a global team of Product Marketers, building a culture of customer obsession, analytical rigor, cross team momentum and fast iteration.
• Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
• Serve as a key cross-functional executive, operating as a peer to Product, Sales, and Marketing leadership.
• Build an always-on insight engine for customers and usage i.e. customer interviews, win/loss analysis, competitive monitoring, and analyst engagement. These insights inform both product roadmap and marketing strategy.
• Champion the voice of the customer inside Vasion, ensuring our roadmap of case studies.

Benefits

• Flexible work environment
• Discretionary Vacation
• Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Mental Wellness Support
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed