Vice President, Product Management

Instinct Science•Doylestown, PA

3d•$180,000 - $250,000•Remote

About The Position

Instinct Science is a leader in veterinary innovation, offering a suite of tools including veterinary practice software (Instinct EMR), educational resources (Clinician’s Brief), clinical decision support (Standards of Care & Plumb’s), and an AI scribing platform (ScribbleVet). The company fosters a culture guided by U.C.A.R.E. values: Urgency, Customer First, Act with Grace, Right Things Right Reasons, and Excellence. This role is remote and focuses on leading the product organization to translate strategy into a roadmap, portfolio, and go-to-market motion. The Vice President, Product Management will partner with the Chief Product & Technology Officer (CPTO) and leadership team, bringing market intelligence and customer insights to shape strategy and drive outcomes. The role involves leading and growing product management and user research functions across multiple product lines and segments, including emerging AI experiences. Collaboration with Sales, Marketing, Customer Experience, Design, and Engineering is key to product success and market delivery. This position is ideal for someone looking to lead a modern product organization in a category-leading vertical SaaS company within the AI era.

Requirements

10+ years in product management, with 5+ years leading product organizations at the Senior Director or VP level.
A track record of scaling product teams through meaningful growth, M&A, or transformation, ideally in vertical SaaS, clinical, healthcare, or another specialized domain.
Demonstrated experience shipping AI-native or AI-enhanced products in a commercial SaaS context, where AI is central to user value.
Multi-product portfolio experience, managing prioritization, sequencing, and trade-offs across more than one product line or segment.
Demonstrated impact on commercial outcomes: packaging and monetization decisions shaped, successful launches, and effective GTM partnerships.
Experience building or modernizing a user research function into a strategic asset.
Owned a product budget and made investment trade-offs against business outcomes.
Genuine partnership with GTM functions (Sales, Marketing, Customer Success) and understanding of how product decisions impact the field.
Excellent written and verbal communication skills.
Bachelor’s degree or equivalent experience demonstrating a high caliber of thinking.

Nice To Haves

An advanced degree is welcome but not expected.

Responsibilities

Co-create product strategy with the CPTO and exec team, contributing market insight, customer evidence, and competitive intelligence to translate strategy into a multi-product roadmap.
Drive prioritization across investment themes, balancing near-term revenue and retention with long-term strategic bets.
Sequence the product portfolio across segments (ER/Specialty, GP, Consolidators) and product lines, ensuring clear investment, sequencing, and dependencies.
Own the product operating budget and headcount plan, making proactive investment trade-offs based on data and strategy.
Partner with Sales and Marketing to shape packaging and SKU architecture, defining how features bundle into tiers, editions, and offerings for different customer segments.
Contribute to monetization strategies by providing value metrics, segment fit, and willingness-to-pay signals for pricing decisions.
Lead product launches with Marketing, Sales, and Customer Experience, focusing on positioning, messaging, enablement, and adoption mechanics to drive business impact.
Support Sales leadership on commercial fit, including strategic-account deal support, segment plays, and productization of new market opportunities.
Lead, coach, and grow the product management and user research teams, hiring talent, developing existing staff, and setting high standards for craft, judgment, and outcomes.
Run the operating system of the product organization, including planning cadence, prioritization rituals, discovery and delivery rigor, written communication standards, and collaboration with Design and Engineering.
Set the craft bar for framing trade-offs, shaping initiatives, and measuring success, evolving product practices in an AI-forward environment.
Mature the research function into a strategic asset, incorporating generative discovery, evaluative testing, and longitudinal customer insights to inform product decisions and customer narrative.
Own performance management and career development, building systems for leveling, feedback, and growth to retain talent.
Lead rigorous customer discovery through structured interviews, in-clinic time, and evidence-based decisions.
Spend time with customers, clinical stakeholders, and prospects across different veterinary segments to identify patterns and inform strategy.
Track the competitive landscape in real time to shape roadmap, positioning, and packaging decisions.
Align cross-functional partners (Engineering, Sales, Marketing, Customer Experience, Finance) through influence.
Represent product externally to executives, the board of directors, customers, prospects, analysts, and at industry events.
Own outcomes such as retention, expansion, activation, win rate, and product-driven Net Revenue Retention (NRR), and help define how the organization measures itself.