Vice President, Product & Innovation

International Justice Mission•Virginia - Hybrid, VA

3d•Hybrid

About The Position

International Justice Mission (IJM) is seeking a Vice President of Product & Innovation to own IJM's product function across the full donor giving continuum and drive the innovation agenda for breakthrough growth. This role will lead product teams for mass and relational fundraising, unifying them under a coherent architecture and product culture. The position is hybrid (onsite Tuesdays & Thursdays) for those in the Washington, DC area or remote for non-local candidates. It reports to the Chief Marketing Officer and requires the right to work in the US.

Requirements

Bachelor’s degree in Marketing, Business, Product Management, or a related field; an MBA or Master’s degree is preferred.
A minimum of 12 years of experience in product management, marketing, or fundraising, including at least 5 years leading product teams and at least 3 years operating at a senior or VP level driving product strategy across a complex, multi-segment portfolio.
Demonstrated track record of building breakthrough products or offerings that produced step-change, not incremental, growth in engagement or revenue.
Experience building and leading high-performing product teams, ideally spanning both mass-market and high-touch, relationship-led offerings.
Comprehensive knowledge of product strategy, portfolio management, donor or customer segmentation, and innovation methodology.
Experience operating at the executive or board level, translating product strategy into a commercially credible narrative for non-technical audiences.
Deep commitment to IJM’s core mission and values.
Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building.
Self-starter with strong initiative.
Disciplined with priorities.
Strong interpersonal skills and self-awareness.
Exceptional verbal and written communication.
Flexible, collaborative and eager to support others.
Effective team player who fosters collaborative environment.
Adept at creative problem solving.
Visionary and entrepreneurial, driven to build what does not yet exist.
Driven and results-oriented.
Patient; works well under stress.
Winsome and team-oriented with a sustained positive attitude.
Strong ethic of service and a passion for IJM.
Self-motivated, organized, and disciplined to work independently.
Excellent attention to detail.
Servant leader; high EQ and CQ.
Right to work in the US.

Nice To Haves

MBA or Master’s degree

Responsibilities

Define and own IJM’s overarching product vision and innovation strategy across the full donor giving continuum, from mass acquisition through principal-level giving.
Build and drive a pipeline of breakthrough product concepts and giving models designed for exponential rather than incremental growth, benchmarked against best-in-class product innovation inside and outside the nonprofit sector.
Own the enterprise product roadmap, including recurring giving (Freedom Partner 2.0 and its successor generations), relational fundraising products, and any new giving vehicles or channels.
Translate organizational strategy, board priorities, and the marketing transformation roadmap into a coherent, sequenced product agenda.
Guide giving tiers, offers, and packaging across mass and relational fundraising to optimize donor value and sustainable long-term revenue.
Lead and develop the Director, Product (Relational Fundraising), overseeing the mid-level, major, and principal donor product portfolio.
Lead and develop the Product Lead for Mass Engagement, overseeing mass giving products including Freedom Partner 2.0 and its evolution.
Build a unified product function that operates as one team across mass and relational fundraising, rather than as disconnected workstreams reporting up separately.
Coach product leaders to organize around strategic decision gates and the donor’s emotional and rational job-to-be-done, rather than project sequencing and activity alone.
Ensure every product meets IJM’s brand, messaging, and experience standards.
Own the full product portfolio as a living system, tracking adoption, engagement, retention, upgrade, and revenue across every giving tier and segment.
Establish and report product KPIs to the CMO and Global Leadership Team, connecting product performance directly to the organization’s mass engagement revenue targets.
Prioritize, sequence, and sunset products based on performance, strategic fit, and donor segmentation insight.
Own the technology dependencies, including Salesforce Marketing Cloud and CDP infrastructure, required to deliver product personalization and lifecycle experiences at scale.
Build and maintain a shared product roadmap across Strategic Partnerships, Programs, Insights, and Global Technology Solutions, so priorities, sequencing, and dependencies are visible and agreed well before execution begins.
Forecast the product function’s capacity needs against the roadmap, and work with functional leaders to plan resourcing and sequencing so commitments made to donors and the board are realistic and deliverable.
Identify dependencies that sit outside the product function’s direct control, including technology builds, brand and creative timelines, and field data availability, and manage them proactively so they do not become blockers late in delivery.
Establish clear decision rights and escalation paths across the functions this role depends on, so tradeoffs get resolved quickly and ownership is never ambiguous when priorities compete.
Represent the product and innovation function at the executive and board level, presenting in an executive register calibrated for non-marketers.
Connect product strategy explicitly to the marketing transformation roadmap and the organization’s broader growth targets.
Serve as a trusted advisor to the Chief Marketing Officer on product strategy, innovation opportunities, and portfolio tradeoffs.
Advocate for and implement practices that respect and reflect the diverse cultures within which IJM operates.
Participation in IJM’s community of spiritual formation.