Vice President, Personal Lines - BC

Talent Acquisition Team at Westland Insurance. Text reply only.Surrey, BC
CA$176,000 - CA$220,000Hybrid

About The Position

Westland Insurance Group Ltd. is seeking an accomplished insurance executive to lead its Personal Lines business in British Columbia. This hybrid role, based out of the Surrey head office, involves setting the strategic direction, ensuring operational performance, and driving profitable growth. The Vice President will report to the Executive Vice President, Distribution, and will be instrumental in influencing enterprise priorities, strengthening insurer partnerships, developing leaders, and driving business performance. This position requires leading through complexity and change, championing operational excellence, supporting business transformation and acquisitions, and contributing to the future of Personal Lines at a rapidly growing insurance brokerage.

Requirements

  • Extensive senior leadership experience within Personal Lines insurance, with a minimum of 10 years leading sales, service, and business performance in a brokerage or related environment.
  • Proven success leading large, geographically dispersed teams through leaders, building accountability, engagement, and a high-performance culture.
  • A strategic leadership approach with the ability to translate enterprise priorities into actionable plans while balancing business objectives, operational realities, and client outcomes.
  • Strong business acumen with the ability to leverage data, insights, and sound judgment to drive performance, identify opportunities, and support continuous improvement.
  • Experience leading organizational growth, business transformation, acquisitions, and change while maintaining strong employee engagement and business continuity.
  • Demonstrated ability to build trusted partnerships across the business, with insurer partners, and throughout the industry to influence outcomes and create long-term value.
  • A passion for developing leaders, strengthening organizational capability, and fostering a culture of collaboration, accountability, and continuous improvement.

Nice To Haves

  • Level 3 General Insurance License preferred, or willingness to obtain based on transferable experience from an applicable business environment.
  • Industry designations such as CIP, FCIP, CAIB, or CRM are considered assets.

Responsibilities

  • Lead the strategic direction, operational performance, and profitable growth of Westland's Personal Lines business in British Columbia, ensuring alignment with enterprise priorities while delivering exceptional client outcomes.
  • Inspire, coach, and develop a high-performing leadership team, building organizational capability, strengthening succession, and fostering a culture of accountability and continuous improvement.
  • Partner with Regional Leaders to execute business strategy, drive advisor productivity, improve operational performance, and achieve sustainable business results.
  • Build and strengthen strategic relationships with insurer partners, industry associations, and key stakeholders while representing Westland in the marketplace.
  • Champion initiatives that simplify operations, enhance service delivery, and improve business performance across the Personal Lines portfolio.
  • Lead the operational integration of acquired businesses, ensuring seamless transitions while maintaining employee engagement, client retention, and business continuity.
  • Collaborate with executive leaders across the organization to influence enterprise initiatives, solve complex business challenges, and help advance the future of Personal Lines at Westland.
  • Travel as required to support leadership effectiveness, partner relationships, and business priorities.

Benefits

  • Competitive annual short-term incentive program
  • Financial assistance for approved work-related training and development programs
  • Flexible paid Values Days to celebrate days important to you
  • Paid Volunteer Days for employees as part of Amplifying Communities
  • Total rewards program that takes care of your financial, physical, and mental health
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