Vice President of Technology

FIT•Austin, TX

About The Position

FIT House of Brands is the company behind F45 Training, FS8, and VAURA Pilates, with more than 1,500 locations across over 55 countries. The Vice President of Technology leads technology, product, engineering, data, and IT/security across the company’s brands and markets. The role sets the technology strategy and roadmap while remaining involved in execution, architecture and vendor decisions, budgeting, and delivery of priority initiatives. Its central goal is to use technology to improve franchisee profitability and member engagement. The VP defines and executes technology, product, data, and IT strategy aligned with corporate objectives and franchisee success; owns the operating and capital technology budget and reports on return on investment; establishes AI strategy, governance, and responsible-use standards; and advises executive leadership on investments, risks, and opportunities. The role partners with franchise operations and franchisees to identify and prioritize solutions, deliver scalable integrated platforms and workflows, guide multi-brand architecture, and support technology onboarding, training, adoption, and international operations. The VP provides strategic direction and executive sponsorship to Engineering and Product leaders, owns the vision for the member digital experience and data and business intelligence strategy, and leads the Head of IT and Security. The role has executive accountability for cybersecurity, system reliability, disaster recovery, and compliance, and oversees technology vendors and major contracts, including build-versus-buy decisions.

Requirements

10+ years of progressive technology experience, including 5+ years in senior leadership.
Bachelor’s degree in Computer Science, IT, Engineering, or a related field, or equivalent experience.
Proven record delivering technology that drives growth, efficiency, and measurable results in multi-location or distributed environments.
Experience with consumer digital products such as mobile, booking, and payments, and with subscription or membership platforms.
Experience building and scaling teams across in-house staff, offshore resources, and third-party partners.
Broad technical knowledge across software development, product management, cloud, cybersecurity, integration, data analytics, and AI.
Strong executive communication, stakeholder management, and change leadership skills.

Nice To Haves

Experience in franchise, retail, fitness, or wellness environments.
International and multi-brand experience, including supporting international, multi-brand operations.

Responsibilities

Define and execute technology, product, data, and IT strategy in alignment with corporate objectives and franchisee success.
Own the operating and capital technology budget and report on return on investment.
Set AI strategy, governance, and responsible-use standards, and prioritize high-impact applications across corporate, franchisee, and member-facing operations.
Advise executive leadership on technology investments, risks, and opportunities.
Partner with franchise operations and franchisees to translate operational challenges into prioritized technology solutions.
Deliver scalable, integrated platforms that standardize workflows, reduce administrative burden, and provide actionable insights.
Drive a coherent multi-brand architecture across F45 Training, FS8, and VAURA Pilates, using shared platforms where they create scale.
Lead technology onboarding, training, and adoption for new systems and studio openings.
Support international operations, including localization, multi-currency payments, and regional data privacy requirements.
Provide strategic direction and executive sponsorship to Engineering and Product leaders responsible for day-to-day delivery and product roadmaps.
Own the vision for the member digital experience, including mobile apps, booking, payments, and in-studio technology.
Own data and business intelligence strategy and governance, including a single source of truth for network performance metrics.
Lead the Head of IT and Security and hold executive accountability for cybersecurity, system reliability, disaster recovery, and compliance, including PCI-DSS, GDPR, and CCPA.
Oversee the technology vendor portfolio and major contracts, including build-versus-buy decisions.