Vice President of Sales

Lava Island•Denver, CO

3h•$60,000

About The Position

Lava Island is the Indoor Play Oasis where families play together. We are a screen-free, arcade-free indoor play concept designed for children 12 and under, offering immersive, active experiences for the entire family. Founded in Aurora, Colorado in 2018, Lava Island was created to solve a problem we experienced as parents: finding a place where kids of all ages could play together—and where parents could be part of the fun. As we grow across multiple markets, our focus remains the same: exceptional guest experiences, strong unit economics, and scalable systems that support rapid growth. The Vice President of Sales is responsible for owning and scaling all revenue generated through birthday parties, group events, fundraisers, field trips, and future online booking channels. This role combines near-term execution with long-term systems building. In the early phase, this role operates as a player/coach, stabilizing sales operations, clearing backlog, and hiring and training a high-performing sales team. Over time, the VP of Sales transitions fully into a strategic leadership role focused on revenue optimization, upsells, weekday utilization, and scalable sales infrastructure. This is a highly visible, high-impact leadership role with a clear path to significant upside based on performance.

Requirements

7+ years of experience in sales, revenue leadership, or go-to-market roles
Proven experience building and leading sales teams in a growth environment
Strong understanding of funnels, conversion metrics, and revenue optimization
Data-driven, organized, and execution-focused
Strong communicator with the ability to motivate and lead teams
Comfortable operating in both hands-on and strategic capacities

Nice To Haves

Experience with customer-facing, high-volume sales preferred

Responsibilities

Own all party and event-related revenue across Lava Island locations
Drive improvements in close rate, response time, and average order value
Build and manage forecasting, reporting, and performance metrics for sales
Hire, train, and manage party sales and events sales team members
Establish sales processes, scripts, training materials, and performance standards
Coach team members to improve conversion, upsells, and customer experience
Transition from player/coach to full leadership as systems and staffing mature
Build a proactive events sales motion (schools, fundraisers, field trips, group events)
Partner with marketing and operations to drive weekday utilization
Develop repeatable playbooks for local outreach and partnerships
Partner with leadership on the rollout and optimization of online party booking
Design sales funnels that integrate phone, online, and marketing-driven demand
Optimize handoffs between sales, operations, and guest experience teams
Collaborate closely with Marketing, Operations, Finance, and Guest Experience
Ensure sales commitments align with operational execution
Represent the voice of the customer in leadership discussions