AHC Hospitality Vice President of Sales

AHC Hospitality•Grand Rapids, MI

6h•Hybrid

About The Position

AHC Hospitality represents a diverse array of hotels, restaurants, and resorts, aiming to provide exceptional guest experiences. The Vice President of Sales is a senior executive role responsible for leading and evolving the sales function across AHC Hospitality's portfolio of properties. Reporting directly to the President, this leader will set and execute the overall sales strategy, build and develop a high-performing team of Sales Managers, and drive revenue growth across all market segments. The VP of Sales serves as the primary commercial voice for the organization and plays a critical role in shaping AHC's competitive positioning in key markets.

Requirements

Deep knowledge of hotel sales processes, market segmentation, and group and transient revenue strategies.
Proficiency in Delphi (Sales & Catering CRM) for pipeline management, group contract tracking, and account reporting.
Proficiency in CITY for convention and meeting market intelligence, citywide event tracking, and competitive set analysis.
Strong financial acumen including budget management, forecasting, and commercial data interpretation.
Ability to leverage technology and data to drive sales team effectiveness and reporting accuracy.
Proven ability to lead, coach, and develop a team of Sales Managers across multiple properties and markets.
Exceptional verbal and written communication skills, including executive-level presentation and negotiation capability.
Strong organizational skills with the ability to manage multiple priorities, markets, and stakeholders simultaneously.
10–15 years of progressive hotel or hospitality sales experience, with a minimum of 7 years in a senior sales leadership role managing a team of Sales Managers.
Demonstrated success leading a multi-property or regional sales function with measurable revenue outcomes.
High degree of comfort and an established presence in the Washington DC Association Market.
Experience managing RFP season, citywide event pursuit strategies, and key account development programs.
Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field required; or equivalent professional experience preferred.

Nice To Haves

Prior experience working across multiple hotel segments (association, corporate, government, SMERF, leisure) preferred.
Familiarity with additional hospitality technology platforms preferred.
Active involvement in industry associations such as HSMAI, MPI, ASAE, or PCMA preferred.

Responsibilities

Develop and execute a comprehensive multi-year sales strategy aligned with AHC Hospitality's commercial goals and growth objectives.
Establish annual revenue targets by market segment, property, and territory, and hold the team accountable to performance.
Identify emerging market opportunities and new business channels to diversify and grow the revenue base.
Lead strategic pricing and packaging decisions in partnership with Revenue Management.
Partner with Marketing to develop demand-generation strategies that support sales objectives and drive market share growth.
Lead, coach, and develop a team of Sales Managers across multiple properties and market assignments.
Assign and manage market territories, accounts, and geographic coverage to maximize team effectiveness and minimize overlap.
Set clear performance expectations, conduct regular pipeline reviews, and deliver meaningful feedback and development plans.
Build a culture of accountability, collaboration, and continuous improvement within the sales function.
Recruit, onboard, and retain top commercial talent to strengthen organizational capability.
Teach, model, and drive proactive sales behaviors, including outbound prospecting, lead generation, and strategic account pursuit, across the sales organization.
Maintain and grow a personal portfolio of high-value accounts, with particular emphasis on the Washington DC Association market.
Represent AHC Hospitality at industry events, client entertainment, site visits, and trade shows to strengthen brand presence and relationships.
Partner with General Managers and property leadership to align sales activity with operational capabilities and guest experience standards.
Develop and execute targeted sales initiatives for key segments including associations, government, corporate, SMERF, and leisure.
Lead and sponsor strategic sales initiatives across the portfolio — including RFP season management, citywide pursuit.
Cultivate and maintain strategic partnerships with Experience Grand Rapids and DeVos Place Convention Center to drive citywide bookings, expand group business opportunities, and maximize the hotel's share of convention-related revenue.