Vice President of Sales - Remote

Brew Dr Kombucha•Tualatin, OR

12h•$160,000 - $180,000•Remote

About The Position

The VP of Sales will lead Brew Dr.’s national sales strategy and execution, driving profitable revenue growth across our expanding functional beverage portfolio. Reporting directly to the CEO, this person will oversee all sales functions, including national accounts, distributor and broker management, strategic customer development, and sales planning. This role will partner closely with marketing, operations, finance, and product development to execute commercial initiatives that accelerate growth, build & strengthen customer relationships, and expand our market presence.

Requirements

10+ years of progressive sales leadership experience within consumer packaged goods (CPG), preferably in the beverage, natural foods, or functional beverage categories; Costco experience required
Proven track record of delivering sustained revenue growth and expanding distribution across national and regional retail accounts.
Deep experience working with distributors, brokers, and key retail partners.
Strong understanding of grocery, natural, mass, club, convenience, and foodservice channels.
Demonstrated success building high-performing sales teams and developing sales talent.
Experience with sales forecasting, customer planning, trade management, and revenue optimization.
Excellent negotiation, communication, and relationship-building skills.
Strong analytical and financial acumen with the ability to translate data into actionable business strategies.
Ability to thrive in an entrepreneurial environment with a hands-on leadership style.

Responsibilities

Develop and execute Brew Dr.’s national sales strategy to achieve revenue and profitability objectives.
Establish annual sales plans, forecasts, and performance targets aligned with company goals.
Identify growth opportunities across channels, customers, and product portfolios.
Develop and implement customer strategies that drive sustainable, profitable growth.
Monitor market trends, competitive activity, and customer needs to inform sales priorities.
Lead all sales functions, including national accounts, regional sales, brokers, distributors, and strategic partnerships.
Build, mentor, and develop a high-performing sales team focused on accountability and execution.
Establish disciplined sales processes, forecasting, pipeline management, and performance metrics.
Strengthen distributor and broker partnerships to maximize market coverage and execution.
Negotiate key customer agreements and lead high-level customer relationships.
Expand distribution and deepen relationships across grocery, natural, club, convenience, foodservice, and mass retail channels.
Identify and pursue new business opportunities that align with Brew Dr.’s strategic objectives.
Partner with finance and marketing to develop pricing, promotional, and assortment strategies that maximize revenue and profitability.
Collaborate with marketing to ensure commercial initiatives, new product launches, and promotional programs are effectively executed in the marketplace.
Partner closely with marketing, operations, supply chain, finance, and product development to align commercial priorities and ensure successful execution.
Support demand planning through accurate forecasting and sales insights.