Vice President of Sales - Wholesale

Gerber Plumbing Fixtures LLC•Woodridge, IL

46d

About The Position

The Vice President of Sales – Wholesale is a senior business leader responsible for the overall performance of Gerber’s North American wholesale channel. This role owns the wholesale sales strategy and leads the organization to deliver revenue growth, margin performance, and operational alignment in a dynamic market environment. Beyond sales leadership, this executive acts as a cross-functional leader and executive sponsor for key corporate initiatives, ensuring strategies translate into disciplined execution. Success requires strong judgment, comfort with ambiguity, continuous learning, and the ability to align employees, independent sales representatives, and internal partners around a clear direction.

Requirements

10+ years of progressive leadership experience in sales and general management, ideally in wholesale or distribution-driven environments.
Proven success leading large, complex businesses (>$200MM) with direct accountability for profit, margin performance, and overall business results.
Experience leading indirect and manufacturer-representative selling models.
Strong financial and business acumen.
Business leader with strong sales judgment and execution focus.
Comfortable with ambiguity, change, and competing priorities.
Clear, influential communicator who motivates teams.
Curious, adaptable, and committed to continuous improvement.
Models accountability, transparency, and follow-through.
Demonstrates a “roll up your sleeves” initiative to get the job done.
Willingness to cooperate and accept added responsibilities.
Ability to travel approximately 50%, both domestic and international.

Responsibilities

Own and communicate the wholesale sales strategy, ensuring alignment with corporate priorities and market dynamics.
Translate strategy into clear plans, priorities, and programs that engage and motivate the sales organization.
Monitor market trends, competitive activity, pricing, and customer dynamics to inform decisions and adjustments.
Maintain accountability for revenue, margin, and overall performance of the wholesale channel including ownership over pricing strategy, investment tradeoffs, and profit optimization to drive sustainable growth.
Lead the annual sales planning and budgeting process and be accountable for wholesale demand, inventory, and trade-off decisions within the SIOP process, ensuring alignment with enterprise revenue, margin, and service objectives.
Identify performance risks and opportunities and drive timely corrective actions in partnership with Finance, Operations, and Supply Chain.
Ensure the proper sales organizational structure is in place to effectively execute business plans and achieve stated business and corporate objectives.
Build, lead, and develop a high-performing sales team, including direct reports and manufacturer sales representatives, through clear expectations, coaching, and accountability.
Foster a culture of collaboration, ownership, and continuous improvement consistent with Gerber’s values.
Own and strengthen strategic relationships with key wholesale customers and buying groups.
Act as executive sponsor for select corporate initiatives, driving cross-functional alignment and execution.
Partner closely with Marketing, Product Management, Operations, Finance, and IT to ensure coordinated execution and accurate, timely reporting.
Lead effectively through change and ambiguity, driving transformation initiatives, and navigating market shifts while making sound decisions without perfect information.
Demonstrate continuous learning and curiosity, including leveraging technology, data, and tools to improve sales effectiveness and execution.
Flexibility to perform other duties as required.