Vice President of Media and Advertising
About The Position
The Vice President Media & Advertising is responsible for leading Caesars’ enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. This role serves as the central owner of media investment for the enterprise, ensuring that advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives. Reporting to the Chief Marketing Officer, the VP provides strategic leadership across national, regional, and programmatic media efforts while enabling strong execution through a distributed media organization. The role partners closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best‑in‑class media capabilities across the enterprise.
Requirements
- Leadership experience in enterprise-wide advertising and paid media strategy
- Expertise in media planning, buying, optimization, governance, and performance measurement
- Experience managing media investment to align with brand, acquisition, and revenue objectives
- Strategic leadership capabilities across national, regional, and programmatic media
- Ability to enable strong execution through a distributed organization
- Strong partnership skills with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders
- Proven ability to maximize ROI, drive accountability, and scale media capabilities
Responsibilities
- Leading Caesars’ enterprise-wide brick and mortar property advertising and paid media strategy
- Media planning, buying, optimization, governance, and performance measurement across all channels
- Serving as the central owner of media investment for the enterprise
- Ensuring advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives
- Providing strategic leadership across national, regional, and programmatic media efforts
- Enabling strong execution through a distributed media organization
- Partnering closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best‑in‑class media capabilities across the enterprise
Benefits
- PEOPLE PLANET PLAY framework
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
