Vice President of Marketing

ECG Management Consultants•San Diego, CA

135d•Hybrid

About The Position

ECG, a national consulting firm with over 50 years of experience in healthcare consulting, is seeking a Vice President (VP) of Marketing. This role is the firm's senior-most marketing leader, responsible for developing and implementing a growth-oriented marketing strategy to enhance brand recognition, drive demand, and deepen client relationships. Reporting directly to the CEO, the VP of Marketing will act as a strategic partner to firm leadership, translating business objectives into integrated marketing initiatives that yield measurable results. This position requires both strategic thinking and operational execution to elevate the firm's market presence, ensure brand consistency, and establish a modern, data-driven marketing function aligned with growth goals. The VP will collaborate with the senior leadership team, division leaders, and business development to create and execute strategic, data-driven marketing plans supporting brand awareness, new client acquisition, and client retention. The ideal candidate will possess deep expertise in strategic marketing, strong communication skills, and a thorough understanding of the healthcare and professional services sectors, with a forward-looking perspective on market trends to create impactful content and campaigns.

Requirements

10 to 12+ years of progressive B2B marketing experience, including leadership roles in complex, matrixed organizations such as top-tier consulting, professional services, PE-backed services, or enterprise SaaS environments
Bachelor’s degree in marketing; MBA preferred
Proven success developing and executing enterprise marketing strategies that drive measurable growth, market positioning, and revenue impact
Demonstrated ability to elevate and differentiate a firm’s brand, positioning, and thought leadership in competitive markets
Track record of building and scaling integrated demand generation programs that directly influence pipeline and align tightly with sales/business development
Strong command of modern B2B marketing capabilities, including digital marketing, content strategy, and multichannel campaign execution
Experience leading events and client engagement strategies that strengthen relationships and support commercial objectives
Proven ability to build, lead, and develop high-performing marketing teams, with strong operational discipline and KPI-driven management
Demonstrated ability to act as a strategic adviser to executive leadership and operate as a peer to senior business leaders in a matrixed environment
Track record of helping reposition or modernize a firm’s go-to-market approach, brand, or marketing function into a true growth engine
Ability to travel up to 25% of the time
Having the permanent legal right to work in the United States is a condition of employment. ECG is not currently able to provide assistance to candidates requiring sponsorship or a visa.

Nice To Haves

MBA preferred

Responsibilities

Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas.
Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning.
Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans.
Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments.
Define and lead the firm’s product marketing strategy, with a focus on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings.
Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client-facing value propositions.
Ensure the firm’s digital presence reflects a modern, product-oriented narrative, showcasing analytics-driven insights, tools, and impact in a clear and accessible way.
Develop go-to-market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement.
Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels.
Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility.
Ensure alignment between firm strategy and brand strategy.
Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline.
Strengthen digital marketing capabilities, including content strategy, social media, and web presence.
Partner closely with business development teams to align marketing efforts with revenue generation goals.
Lead the development of high-impact thought leadership aligned to the firm’s expertise and priorities as well as market trends.
Establish a structured, scalable content strategy that supports both brand building and demand generation.
Ensure the quality, relevance, and differentiation of all external-facing materials.
Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence.
Ensure events are aligned with strategic priorities and deliver measurable ROI.
Build and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.
Establish clear KPIs and performance metrics to track marketing effectiveness and ROI.
Optimize marketing processes, tools, and technologies to support scale and efficiency.