Process Instrumentation Vice President of Marketing

KROHNE INC•Beverly, MA

2d•$125,000 - $150,000•Onsite

About The Position

The Vice President of Marketing sets the strategic direction for Marketing, local Product Management, and Industry Managers at a process instrumentation company, and serves as a member of the Executive Team reporting directly to the CEO. The role leads departmental activities personally and through subordinate managers, with a focus on increasing KROHNE’s brand recognition and market presence in North America. The position leads local Product Managers and Industry Managers to determine North American market and product requirements and ensure they are addressed by R&D. It works closely with Corporate Marketing to connect North American messaging with the KROHNE Group, supports sales channels and sales efforts, develops new markets and partnerships, and formulates strategies to expand revenue. The role also oversees marketing campaigns, competitive analysis, product and industry training, staffing and performance management, sales-support budgets, and expenditure oversight with the CEO and executive team. The position is based at KROHNE’s North American Headquarters in Beverly, Massachusetts, and requires up to 60% domestic and international travel. The employee must remain eligible for a passport. The work environment typically has moderate noise. Physical duties include regularly talking or hearing, frequently using and reaching with hands and arms, and occasionally lifting or moving up to 25 pounds.

Requirements

Four-year college or university program degree, or two to four years of related experience and/or training, or an equivalent combination of education and experience.
Ability to read, analyze, and interpret scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication in a prescribed style and format.
Ability to present information effectively to top management, public groups, and boards of directors.
Ability to calculate discounts, interest, commissions, proportions, percentages, area, circumference, and volume, and apply basic algebra and geometry concepts.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret a wide variety of technical instructions in mathematical or diagram form and handle abstract and concrete variables.
Knowledge of contact management systems, Internet software, order processing systems, spreadsheet software, and word-processing software.
Ability to perform the essential duties satisfactorily, with reasonable accommodations available for individuals with disabilities.
Up to 60% domestic and international travel is required; must remain eligible for a passport.
Ability to meet the stated physical demands, including occasionally lifting or moving up to 25 pounds.

Nice To Haves

Seven to ten years of strategic marketing experience is preferred.
Related experience and/or training of two to four years, or an equivalent combination of education and experience, is listed as an alternative to the degree.

Responsibilities

Establish, promote, and increase KROHNE’s brand name and market recognition in North America.
Lead local Product Managers and Industry Managers in determining North American market and product requirements and ensuring they are addressed by R&D.
Work with Corporate Marketing to promote and align North American messaging with the KROHNE Group.
Solicit and direct sales leads and opportunities to direct and independent representative sales channels.
Support sales by identifying and helping develop new or underserved markets and industries.
Formulate and execute strategies to expand market presence and increase revenue streams.
Identify new business and partnerships to create new North American revenue sources.
Assist the sales team with negotiating and closing new business through direct involvement, oversight, and collaboration with stakeholders.
Benchmark competitors regularly and communicate findings to local and international management.
Develop product- and industry-related training for existing staff and continually improve onboarding training for direct employees.
Develop marketing campaigns for the North American market.
Review market analyses to address customer needs, price schedules, and discount rates.
Direct staffing, training, and performance evaluations for business development and sales-support programs.
Represent the company at trade association meetings, committees, and trade shows to promote products, services, and solutions.
Direct and support departments preparing technical publications.
Work with the CEO to evaluate and approve budgets, expenditures, and appropriations for sales support, marketing, and travel activities.
Work with the executive team to analyze, guide, and control monthly and annual company expenditures, with attention to subordinate departments’ profit and loss and budget requirements.
Supervise Marketing, the Director of local Product Management, Industry Managers, and others as designated by the CEO; conduct hiring, training, work planning and assignment, performance appraisal, recognition and discipline, and complaint resolution.