Vice President of Marketing

ZIRO

13d•Remote

About The Position

ZIRO is a leader in Unified Communications, helping customers deliver modern voice through Teams Phone and Microsoft 365. We help companies migrate, automate and manage their phone systems with industry-leading technology and decades of expertise with enterprise calling. Our platform simplifies the complex, helps IT teams move faster, and deliver a unified experience to every user. We’re a growing, people-first team that values accountability, courage, innovation, passion, selflessness and good judgment. We are on the mission to make every conversation count, and you can be too! If you want to learn more about our interview process, and culture, click here: https://goziro.com/careers/

Requirements

Background in B2B technology, SaaS, or platform/infrastructure companies serving enterprise or upper mid-market customers
Strong understanding of how modern enterprise technology is bought, sold, and implemented
Naturally curious mindset with a habit of asking thoughtful questions and investing time in learning and research
Highly organized, with the ability to manage multiple priorities and bring structure to complex work
Self-starter mentality with strong initiative and a proactive, “get things done” approach
Strategic thinker capable of developing and executing thoughtful strategies independently

Nice To Haves

Prefer experience working within the Microsoft ecosystem, including partner-first and co-sell environments.

Responsibilities

Own and lead product and company positioning, including competitive differentiation, and clearly articulate why we win, not just what we do
Define, protect, and evolve messaging, holding the line against drift and maintaining clarity as the business scales
Design and operate repeatable go-to-market frameworks across direct sales, channel partners, and ecosystem-led motions
Define ICPs, market segments, GTM motions, and handoffs in close collaboration with Sales, Channel, and Product teams
Build and evolve modern B2B demand programs, prioritizing learning and signal before scale in enterprise and partner-driven environments
Launch, test, and refine demand motions, clearly assessing what works, what doesn’t, and why, with disciplined focus on impact
Continuously adapt marketing strategy and execution using modern tools and approaches (AI, automation, new channels) without chasing hype
Communicate marketing strategy, tradeoffs, and outcomes clearly and credibly to executives and board-level stakeholders
Partner closely with Sales and Channel leaders, absorbing field feedback while maintaining ownership of positioning and GTM design
Own brand consistency across the full market experience, website, sales motions, partners, and ecosystem, with a bias toward simplicity
Gather and synthesize insights from customers, partners, and the broader ecosystem to inform strategy and execution
Make clear decisions, set boundaries, and stop work that no longer serves the strategy, even under pressure or scrutiny