Vice President of Brand Marketing

Otter Products, LLC • Fort Collins, CO

2d

About The Position

Otter Products is hiring for a Vice President of Brand Marketing to join our team in Fort Collins, CO!
As the VP of Brand Marketing, you will oversee and direct the planning, development and strategy execution for all our brands. As a part of Otter Product’s Marketing Leadership team, this individual will be responsible for leading our Brand and Creative teams, ensuring that our marketing strategies align with our strategic plan. This VP will take ownership of driving and increasing traffic and online conversion for all categories and brands across our various channels. This individual will ensure Otter Products’ message is distributed across channels and to targeted audiences in order to meet sales objectives. In this role, you’ll oversee inspirational, insightful messaging and content that connects users with the brands. As you spearhead development of the brand strategy, you’ll lead marketing efforts to target and segment the user base.
About Otter Products
At Otter Products, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation and sense of purpose. Through our industry-leading brands – OtterBox and OtterCares – we provide our partners and customers the number one selling and most trusted products in our categories. Our commitment to excellence and our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in the future through education that inspires kids to change the world. Our founder’s core values are still at the heart of everything we do. We measure our success not just by business results, but by our ability to give back to our communities and strengthen opportunities for all. To learn more, visit otterproducts.com

Requirements

• Bachelor’s degree is required. Master’s degree is preferred
• Minimum of fifteen years of experience in a marketing role with a focus on brand management required
• Minimum of 2 years in a director level role, or above, is required.
• Experience working with Consumer Products is highly preferred

Responsibilities

• Work with a global marketing mindset to ensure adoption and use of unified messaging across the entire organization in relation to the corporate brands
• Lead a cross functional team of internal and external resources to help define the brand strategy and guide innovative concept development
• Inspire marketing team members; set clear expectations and clearly communicate individual and team roles in achieving the marketing strategy
• Spearhead the brand definitions, creating and ensuring adherence and governance to our brands
• Drive consumer engagement that connects consumers with our brands and maximizes awareness and sales through integrated positioning, promotion and launch programs and events
• Provide strategic insight to develop a highly impactful and relevant brand storyline, messaging and visuals
• Provide governance and direction to maintain the brand identity and brand message ensuring that all communication and marketing activities are consistent with the brand vision, position and strategy
• In collaboration with key regions, develop and drive brand-building programs to share and demonstrate Otter Products’ brands in action
• Research, propose and execute new methods to increase Otter Products’ global brand perception and awareness
• Delegate and empower the team, avoiding bottlenecks to maximize the value of each team member, while always promoting personal growth
• Work with department and functional leaders to develop marketing strategies for company growth which includes determining which new categories, markets and services the company can enter
• Work in collaboration with the sales team to gather customer and market data to adjust marketing strategies
• Build and enhance a strategy for creative production work regarding building marketing collateral
• Identify and optimize most effective offline marketing channels
• Identify and leverage critical market and competitive data to segment and define target markets
• Establish narratives and storylines to bring products to life across multiple regions
• Manage and communicate global brand guidelines and budgets
• Support and maintain a positive safety culture by being an active leader in all safety program initiatives
• Other duties as assigned

Benefits

• Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan.
• Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards.
• Check out otterproducts.com/careers/why for more info.
• VP and above benefits (no accrual PTO policy), Variable Incentive Program - Long Term Incentive - Eligible for Sr. Leadership Level Incentive Opportunity

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 1,001-5,000 employees