VP

H&R Block

9h•Remote

About The Position

At H&R Block, the Vice President of Marketing Operations plays a critical enterprise role in bringing discipline, clarity, and scalability to how marketing plans, prioritizes, and operates. This leader owns the operating system that enables marketing teams to execute with rigor and transparency—aligning resources, budgets, workflows, and timelines to enterprise priorities. With broad, enterprise scope, the VP of Marketing Operations leads annual and integrated planning, marketing workflow and calendar management, capacity and resource planning, and marketing budget oversight. This role partners closely with Marketing leadership, Finance, and enterprise governance teams to drive operational excellence—so marketing teams can focus on delivering impact while operating with clarity and accountability. This role reports to the Chief Marketing Officer. At H&R Block, we believe in building an inclusive culture where everyone feels connected, valued, and empowered to do their best work. We’re an organization that combines trust, accountability, and innovation to serve millions of clients and communities every year. You’ll have the opportunity to: Operate at enterprise scale with visible impact on strategy and execution. Partner with senior leaders across Marketing, Finance, and the enterprise. Shape how marketing works today—and how it scales for the future.

Requirements

Bachelor’s degree in Business, Marketing, Operations, or a related field; MBA or advanced degree preferred (or equivalent progressive leadership experience)
15+ years of progressive marketing, operations, or enterprise planning experience
Deep expertise in marketing planning and operating models, including annual planning and integrated roadmaps
Proven ownership of complex marketing budgets, with accountability for forecasting, pacing, and transparency
Hands‑on experience building scalable workflows, tools, and governance frameworks
Strong cross‑functional partnership experience with Finance, Enterprise Planning, PMO, or governance teams
Executive‑level communication and influence skills, with the ability to translate complex scenarios into decision‑ready insights
Demonstrated success leading teams through organizational, process, or tooling change while maintaining delivery
Experience operating at enterprise scale, across multiple business units or portfolios
Proven people leadership experience, including building and developing leaders
Experience with work management and planning platforms (e.g., Workfront, Jira, Asana, Smartsheet, Planview, Adobe, Salesforce, Marketo, Sprinklr, Allocadia, Anaplan, or similar enterprise tools)
Familiarity with marketing financial management, portfolio planning, or capacity planning systems

Nice To Haves

Strong background in capacity, resource, and workload planning
Demonstrated change leadership within large, complex organizations
5+ years of senior leadership experience leading managers or directors

Responsibilities

Lead the end‑to‑end annual marketing planning process (portfolio planning and operating cadence), ensuring consistency, rigor, and alignment to enterprise priorities across business units.
Own marketing budget management, in partnership with Finance, including planning and forecasting with the marketing leaders to ensure accuracy and transparency.
Serve as the primary marketing partner to enterprise governance, planning, and finance forums, ensuring alignment with organizational standards and priorities.
Drive integrated marketing planning across business units, aligning strategies, timelines, resources, and investments into a cohesive enterprise plan and roadmap.
Provide enterprise visibility into marketing capacity, utilization, and tradeoffs using data‑driven dashboards, KPIs, and OKRs to support prioritization and resourcing decisions.
Define and govern marketing intake, workflow, prioritization using clear demand‑management and portfolio governance models, and sequencing to improve speed, clarity, and execution quality.
Establish and oversee marketing project management standards to ensure delivery against commitments and timelines.
Select, implement, and continuously improve marketing operations, work management, and planning platforms that scale across teams and business units.
Own the enterprise marketing calendar, ensuring coordination, visibility, and deconfliction across teams and channels.
Build, lead, and develop high‑performing teams that set modern, enterprise‑ready operating standards.