Vice President of Marketing - Franchise

Leap Brands • Denver, CO

18h • $150,000 - $180,000

About The Position

The Vice President of Marketing will be the primary architect of the brand’s growth engine. You are responsible for two distinct funnels: Consumer Growth: Driving high-intent traffic and recurring revenue for our 200+ multi-unit franchise locations. Franchise Development: Positioning the brand to attract high-net-worth multi-unit developers and institutional investors. You are a "Performance Marketer" at heart but a "Systems Builder" by trade. You don't just launch campaigns; you build the playbooks that allow a first-time franchisee to achieve breakeven in record time.

Requirements

• 10+ years in Marketing, with at least 5 years in a Franchise environment (QSR, Fast Casual, or Service-based).
• Proven track record of scaling a brand from [50 to 200+] units.
• MBA preferred, but "street-cred" in building high-growth franchise systems is prioritized.
• Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms.
• The "Coach/Player" Mindset: You are comfortable presenting to a Board of Directors on Monday and troubleshooting a franchisee's Facebook Ad Manager on Tuesday.
• Data Rigor: You live in the "Leading Indicators." You can spot a 10% drop in top-of-funnel leads and deploy a recovery plan before it hits the monthly P&L.
• Franchise EQ: You understand the "Servant Leadership" required to influence franchisees who are independent business owners, not corporate employees.

Responsibilities

• Franchisee Performance & Lead Gen: Develop "Business-in-a-Box" marketing toolkits that franchisees can execute with 0% guesswork. Monitor and optimize unit-level CAC to ensure franchisee profitability remains above target margins. Own the "Grand Opening" playbook.
• Brand Infrastructure & Technology: Manage the integration of CRM, POS (e.g., Toast/NCR), and Loyalty programs to provide a 360-degree view of the customer. Oversee SEO/SEM, local listings management (Yelp/Google Business), and the brand’s social media presence. Scale systems for monitoring and responding to NPS and customer reviews across all regions.
• Franchise Development Marketing: Position the CEO and Brand as thought leaders through PR, awards (Franchise 500, etc.), and industry speaking engagements. Execute targeted B2B campaigns to attract "Sophisticated Operators" and Private Equity-backed groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive