Vice President of Marketing and Sales

CSM Group•Kalamazoo, MI

2d•Onsite

About The Position

This role is the strategic and data-driven head of Marketing & Sales, responsible for developing and executing the company’s go‑to‑market strategy to drive revenue growth, brand strength and market expansion. You lead both the marketing and sales functions, ensuring alignment across the full client journey—from brand awareness and demand generation to customer acquisition and retention. The ideal candidate combines strategic vision with hands‑on execution and excels at building scalable systems, teams, and processes. This is a full-time FLSA-exempt position. It requires at least 40 hours per week, with the ability to work more if necessary. INDUSTRY: Marketing and Sales

Requirements

Bachelor’s degree in business administration, marketing, communications or sales.
15+ years of progressive experience leading marketing, sales or revenue leadership roles.
Proven experience leading integrated marketing and sales teams.
Strong strategic planning, analytical and decision‑making skills.
Demonstrated ability to drive revenue growth and improve operational efficiency.
Exceptional communication, partnership/influence and people‑leadership skills.
Experience developing and executing integrated go‑to‑market strategies.
Proven track record leading teams and influencing senior leaders in fast‑moving, complex national organization(s).
Strong executive presence and communication skills, with the ability to translate sales and marketing concepts for non-SME audiences.
Ability to influence a matrixed organization and build trust at all levels.
Strategic thinker with a practical, solutions‑oriented mindset.
Excellent project management skills in dynamic, multi‑stakeholder environments.
Proficient in Microsoft Excel and Microsoft Word.

Nice To Haves

Experience in scaling midsize businesses or building functions from local to national.
Strong background in digital marketing, analytics and CRM management.
Experience in construction industry (optional but beneficial).
Exposure to brand development and high‑growth commercial strategy.
Proficient in the following applications: InDesign, Illustrator, Adobe Photoshop CS5 and Acrobat.

Responsibilities

Develop and execute a unified marketing and sales strategy aligned with company goals, including a mapping plan for national brand awareness and sales focus.
Establish annual and quarterly revenue, pipeline, and performance targets.
Build, refine and own the company’s go‑to‑market strategy, including segmentation, positioning, and messaging, in conjunction with organizational executive leaders.
Evaluate market trends, customer insights, and competitor activity to shape strategy.
Oversee all brand, communications, digital and demand generation activities.
Manage and innovate the company website to ensure content attracts client attention and maximizes our brand, core values, and results.
Lead development of marketing campaigns that increase visibility and drive qualified leads.
Manage content strategy, including thought leadership, social media, web presence and PR.
Owns internal communication platform (The Toolbox), ensuring organized features and appropriate content.
Optimize marketing funnels to maximize conversion rates and ROI.
Build and track metrics for brand awareness, lead generation, and MQL-to-SQL conversions.
Lead the sales team in achieving revenue growth and pipeline targets.
Build and refine the sales process, including territory planning, forecasting and pipeline management.
Develop sales playbooks, scripts and enablement tools to attract clients in our target areas of growth.
Recruit, coach, and mentor high-performing sales professionals, directors, and VPs in field roles.
Establish KPIs for sales performance, productivity, brand awareness, and accountability locally and nationally, and hold the team accountable to results.
Partner with business unit leaders, Finance, Operations, IT and People Operations to ensure alignment on pricing, product positioning, branding, communications and resource planning.
Work closely with People Operations on team structure, performance management, communications, and the pursuit of talent development plans.
Collaborate with execution leaders to improve client retention and coordinate and train on upselling strategies.
Implement scalable systems and technology across your footprint, including marketing automation, analytics, and reporting of KPIs.
Build and lead a high-performing marketing, sales, philanthropy/community relations and communication organization.
Develop a team of engaged and synergized direct and indirect reports, providing regular 1:1 connections, goals, accountability, career pathing, development, training, and coaching.
Foster a culture focused on positivity, partnership, accountability, innovation, experimentation and continuous improvement.
Own the budget for marketing and sales, ensuring efficient allocation and ROI.
Evaluate and manage vendor relationships, agencies, and contractors.
Performs other related duties as assigned.

Benefits

Medical, Dental & Vision Package
Telemedicine included in benefit package at no additional charge to employee
Company provided annual HSA contributions
Dependent care FSA, Medical FSA, Limited care FSA
Unlimited Paid Time Off
Holiday Pay
6 Paid U.S. Holidays
2 Paid Floating Holidays
Retirement Savings Plan 401(k)
Company 401(k) Matching Contributions
Individual & group learning sessions on portfolio planning
100% vesting after 3 years of service
Bi-weekly cell phone stipend
Employer Paid Enhanced Employee Assistance Program (EAP)
Personal, competency-based development program to assist in future career growth
Wellness Program
Paid Parental Leave Policy: Maternal, Paternal & Adoption
Company Paid Short and Long-Term Disability Insurance
Optional Term Life and AD&D Insurance
Annual apparel allotment
Corporate and Community Events