Vice President of Lifecycle & Marketing Systems

EōS Fitness•Dallas, TX

14d

About The Position

EōS Fitness is bold, upbeat, and motivating. Not only in our fitness routines, but in our work environment as well. Like our members, our employees know how to rise to a challenge and handle it head on. EōS Fitness' Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this purpose, our Core Values are: Take Personal Responsibility, Be Optimistic & Have Fun, Learn & Grow, Be A Team Player, and Fight Hard To Win. Core Purpose: To create loyal, lifelong fans and exercise practitioners. We are seeking an experienced and strategic Vice President of Lifecycle & Marketing Systems to lead customer growth, engagement and retention for a large, multi-location gym brand. This role owns the customer lifecycle from the point an individual becomes a prospect through onboarding, engagement, retention and win back, as well as the marketing systems and data that power personalized, scalable experiences. The position focuses on owned and earned lifecycle channels and marketing systems and does not oversee paid media strategy, execution or budgets. This leader partners closely with Marketing, Product, Technology and Analytics to improve conversion, increase lifetime value and deliver seamless digital and physical experiences.

Requirements

10+ years of experience in lifecycle, CRM, digital or growth marketing with at least 3 years in a senior leadership or VP role
Proven success leading prospect through retention lifecycle marketing and marketing systems in a multi-location or membership driven business
Strong working knowledge of Klaviyo is required, including lifecycle automation, segmentation and performance optimization
Demonstrated experience as a people leader, with a servant leadership mindset and the ability to coach, motivate and develop high performing teams
Proven ability to manage teams through change, set clear priorities and create accountability while maintaining a positive and collaborative culture
Strong understanding of customer data, segmentation, personalization and experimentation

Nice To Haves

Experience with customer data platforms is a plus, with Amperity experience preferred
Fitness, wellness or subscription business experience is a plus

Responsibilities

Lifecycle Strategy & Revenue Growth Own lifecycle marketing strategy from prospect through onboarding, engagement, retention and win back across owned and earned channels
Drive prospect conversion, membership engagement and premium service adoption through lifecycle and CRM led initiatives
Align digital and in club marketing efforts to create a cohesive customer journey from first engagement through long term membership
Design and optimize customer journeys that increase conversion, engagement and lifetime value
Marketing Systems & Data Lead strategy and oversight for marketing systems including CRM, marketing automation, CDP and analytics platforms
Implement and optimize personalized campaigns using customer data to drive measurable ROI
Leverage analytics, attribution and social listening tools to evaluate performance and guide decision making
Ensure data quality, platform scalability and effective integrations across the marketing ecosystem
Digital Experience & Platforms Oversee the brand website to ensure it supports lifecycle strategy, conversion goals, messaging and a seamless customer experience
Ensure best practices in website UX and UI through non technical oversight focused on conversion and usability
Support the development and optimization of a native mobile app to enhance customer experience and engagement
Lead digital transformation initiatives that integrate digital and physical touchpoints seamlessly
Leadership & Collaboration Lead, mentor and develop a high performing team of five, including two direct reports, fostering a collaborative and positive culture
Set clear priorities, delegate effectively and take ownership of critical initiatives tied to lifecycle strategy and systems
Partner cross functionally with leadership, Product, Technology and Analytics to ensure alignment with business objectives
Manage agency and vendor relationships related to marketing technology and digital platforms
Additional Occasional travel for expos, trade shows and networking events, no more than once per quarter

Benefits

A highly energetic and collaborative team.
A management team that cares about your professional development.
Free membership for you and plus one family member.
Discounted Personal Training, and merchandise – including supplements.
Employee referral program.
Daily Pay offered - access your funds before payday.
Competitive pay plus vacation, holiday, and sick pay.
Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered!
401(k) + Company matching!
Personal education growth options with Sophia Learning.
Based on eligibility of tenure and full-time vs. part-time employment.