Vice President of Influencer Marketing

Skims•Los Angeles, CA

2d•Onsite

About The Position

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. About the Role We are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.

Requirements

10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.
Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.
Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.
Exceptional leadership skills with experience managing and developing multi-person marketing teams.
Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.
Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.
Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.
Experience in a consumer brand, agency, or high-growth startup environment preferred.

Nice To Haves

Audited the existing influencer program and delivered a clear, prioritized strategic roadmap.
Built or restructured a high-performing team capable of executing at scale.
Signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue.
Established a measurement framework that gives leadership clear visibility into influencer ROI.
Become a trusted cross-functional partner and the go-to voice on creator strategy across the business.

Responsibilities

Define and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.
Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.
Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.
Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite.
Lead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.
Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration.
Set clear team goals, establish performance standards, and ensure consistent career development for direct reports.
Cultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs).
Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals.
Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.
Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting.
Partner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns.
Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming.
Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies.
Own the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.
Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue.
Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance.
Present results, learnings, and strategic recommendations to executive leadership on a regular basis.